Bud Light: The summer state of mind
Filmmakers from Shilo make a run for the ages
“After listening to the record, I just fell in love with the poetry of the song and lyrics,” began Andre Stringer….
Feature
What’s great about summer, in a bottle…
The amazing Technicolor talents of director Andy Hall
From Elastic director Andy Hall
Read moreThe amazing Technicolor talents of director Andy Hall
At age 23, self-styled creative agency ATTIK keeps making “Noise”
Ask the world’s leading entrepreneurs, top-level marketers, and graphic designers what companies have inspired them the most over the past 20 years, and you will very likely hear the name ATTIK. In 2002, when Advertising Age reported that Toyota had “stunned” the automotive industry by naming a “little-known graphic design shop-cum-advertising agency” to handle its new youth brand, in validating their choice, ATTIK’s newest clients quickly pointed to the firm’s design aesthetic and its strategic thinking.
Read moreAt age 23, self-styled creative agency ATTIK keeps making “Noise”
Under Armour Brings Drug-Free Drama Back to Baseball
Here’s a great story from Adrants.com’s Angela Natividad on a new commercial my clients at creative production company Shilo brought to life for Under Armour. “Instinct Fast” stars New York Mets All-Star Jose Reyes stealing two bases in one pitch. The spot also features a theatrical original score from Echolab….read more
Leadership brand-building in one easy step…
Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…
Click along with a scientific expedition, right now…
When I invented this blog five months ago, I sought to investigate the intersections of marketing, science, technology and entertainment with the objective of unearthing some practical, actionable data that would be readily useful. It’s my pleasure to dig deeper into the field of science today with a pointer to the website for Project Exploration.
Read moreClick along with a scientific expedition, right now…
Marketing to young people? Keep it real…
As a follow-up to my “Technology bridging teens’ socialization needs article” today’s Research Brief from MediaPost Communications encapsulates a new report from Forrester Research closely examining how young people communicate. Reviewing the Research Brief and Forrester’s summary for the report, which tabulates findings from a recent survey of Canadians and Americans aged 12 to 21, reiterates the need for those wishing to reach today’s youths to understand how technology factors into these individuals’ daily lives, and the importance of appropriately “talking the talk”. Among the reports’ gems are facts that reveal that two-thirds of respondents have computers, MP3 players top their wish lists, 94% have some type of device for playing games, half prefer game play to TV, and more than half seek and rely upon friends’ and familymembers’ advice before making purchases. The size of this group, in full, is estimated at 73 million.
Case study on TV’s most beloved ad campaign…
Last year, San Francisco ad agency Goodby, Silverstein & Partners hatched an idea for its clients at Hewlett Packard’s Digital Photography division which has led to some truly phenomenal results. Collaborations with the talented French director Francois Vogel, which began in 2003 in the development of another award-winning television commercial entitled “You”, produced a new … Read moreCase study on TV’s most beloved ad campaign…
Take a walk on the bright side…
Thank goodness for Ode Magazine. With the mission of telling stories about real people making positive change in the world, each piece posted to its website earns scores of thankful acknowledgements from readers around the globe. Editor Jurrian Kamp boldly states that each contribution is well researched, well written and inspiring. Do you agree?