Since co-founding global creative agency ATTIK, executive creative director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Today, Simon continues his role as ECD for the award-winning Scion account, among many others.
Special
Tommy Ewasko, Imagemaker Extraordinaire…
This Friday and Saturday nights, and by private appointments thereafter, The Wine Cave in Montrose, California, will proudly host Artist’s Receptions and Charitable Fine Art Sales honoring master Getty Images imagemaker Tommy Ewasko and his work, and benefiting Amazing Grace Children’s Foundation. On display and available to collectors on a first-come, first-served basis are numerous … Read moreTommy Ewasko, Imagemaker Extraordinaire…
Case Study: Stardust Studios
Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation
“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”
See also: MEDIA COVERAGE
Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.
Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists.
Case Study: PostWorks
Last updated on Jan. 30, 2009: PostWorks Expands Services, Marketshare and Markets as Leading One-Stop U.S. Post Production Resource
“Strategic Public Relations Campaign Focused Sales and Marketing Efforts, Positioned Unmatched Resources and Commitment to Quality Customer Service”
See also: MEDIA COVERAGE
PostWorks is one of the film and television industry’s most advanced and comprehensive digital motion picture and HD post-production companies. In 2007, PostWorks expanded into Los Angeles, launching the first post-production company designed from the ground up to leverage data-centric and future-looking technologies. PostWorks and its global mobile post-production systems provider Orbit Digital were acquired in 2009 by H.I.G. Capital, a leading Miami-based private equity firm, as an addition to its Telecorps Holdings family of companies, which includes Wexler Video and Coffey Sound.
Executive Summary
During DWA’s five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company’s presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its very successful 2007 expansion into Los Angeles.
Case Study: Tool of North America
Last updated in 2006: Elite U.S. Commercial Production Company Elevates Position, Delivers Award-Winning Work for Top U.S. Agencies
“Strategic Two-Year Public Relations Campaign Designed and Executed by The Darnell Works Agency Helped Tool Maximize and Expand Its Success”
See also: TOOL MEDIA COVERAGE
Since 1995, Santa Monica-based Tool of North America has established itself among the leading U.S. commercial production companies, representing top commercial directors including Erich Joiner, Tom Routson, Oscar-winning cinematographer Bob Richardson and several other creative all stars. During the time the DWA campaign was in effect (April 2004 through May 2006), Tool also operated satellite company Paranoid Projects: Tool, which provided U.S. representation for directors Poiraud and Francois Vogel.
Executive Summary
Among many high-profile accomplishments during DWA’s two-year tenure as the PR agency of record for Tool of North America and Paranoid Projects (2004-2006), Francois Vogel’s HP “Picture Book” campaign was named Adweek’s Campaign of the Year for 2004… and also landed him in Creativity Magazine’s feature that year on the world’s hottest emerging directors. The public and media relations campaign diligently promoted commercial projects of the highest order, from top agencies, major brands, and Tool’s all-star roster of directors.
Case Study: Endless Noise
Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company
“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”
Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.
Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”
Case Study: Crest Digital
Lasted Updated on March 1, 1999: Film, Television, Music Industry, Airline In-Flight Entertainment… Crest National Does It All
“Public Relations Campaign Secures Successful Optical Media Launch and Dramatically Extends Film & Television Post Developments”
Crest Digital: A Hollywood-based provider of motion picture film lab and extensive post-production services since 1961 (including large-format telecine, subtitling, mass audio and video duplication and fulfillment), which had recently launched a full-service optical media operation.
Executive Summary
Back in 1998, Roger Darnell helped Hollywood-based Crest Digital partner with the Women in Film International Summit, the Santa Barbara International Film Festival, AFI Worldfest, IFP/West, the Slamdance Film Festival and many others while reaching millions through a balanced cross-media marketing campaign. Campaign media highlights included strategic coverage in American Cinematographer, Billboard, Daily Variety, Film&Video, Game Developer, Millimeter, New Media, The Hollywood Reporter, and other top media outlets.