Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
by Roger Darnell ..Challenge.. In hindsight, it’s clear that few films in the history of motion pictures have been as successful as “Shrek 2” from DreamWorks Animation SKG. When development and production began on the film, closely following on the heels of its big green 2001 “Shrek” predecessor, a global marketing workforce was spurred into … Read moreMarketing Case Study: “Shrek 2”
They had hidden cameras, water and Mars bars. It was inspiring, scary, enlightening and stupid (at times). See how it turned out.
..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.
by Roger Darnell ..Challenge.. Although modern studio films often have a marketing budget that exceeds $20 million, the marketers behind “My Big Fat Greek Wedding” had to make due with only $1 million. The executive team included IFC Films’ Bob Berney, producers Paul Brooks, Tom Hanks and Rita Wilson, plus Cynthia Rhea and her colleagues … Read moreMarketing Case Study: “My Big Fat Greek Wedding”
I posted a piece a couple of weeks back about the many folks I’d heard from who were beginning new careers and starting their own new ventures. So, in considering what may be of the most interest to you, I thought I’d come back to this topic and share a few more great resources. Regardless of your area of interest, there is a wealth of truly great advice to be found online.
Terril Yue Jones has filed a detail-laden piece for the Los Angeles Times from her San Francisco post entitled “24/7, Teens Get the Message,” which sums up the many ways in which today’s teens are fulfilling their ancient instincts to socialize. The story draws in so many statistics it makes one’s head spin, validating the vast extent to which the story’s subject teenagers are embracing computers and mobile technology devices to connect to friends and groups, notch themselves upward on the ever-important ladder of popularity and deal with the other highs and lows of growing up. In other words, for an increasing number of teenagers, these communication-enabling technologies play pivotal roles in virtually all of their day-to-day activities.
During a business meeting in New York this week, I had the good fortune to meet Ode Magazine through its co-publisher, Syb Roell. The cover story of their June issue was written by the book’s co-publisher and editor in chief Jurriaan Kamp, and I found his letter at the beginning of the issue to be … Read moreAn ode to Ode, and its life-altering June cover story…
If Leo Burnett’s chairman and chief creative officer Cheryl Berman has her way, the annual awards program from the New York Marketing Association — the Effie Awards — will become the United States’ most prestigious, sought-after and celebrated award in the advertising industry.
Read moreThe most prized award in the ad industry: The Effie?
“Showcased Spectacular Achievements and Unique Market Position”
See also: MEDIA COVERAGE
Troika Design Group was a multidisciplinary, award-winning design company in Hollywood consisting of designers, producers, animators, editors and conceptual thinkers who specialized in network branding, promotional and advertising campaigns and show packaging. The DWA public relations campaign ran from February through August of 2004.
Executive Summary
At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network.
Last updated on Apr. 15, 2001: POPcast Claims Streaming Media Market Space, Earns Partners and Investors, Expands Into Europe
“Public Relations Campaign Designed and Executed by Roger Darnell Supports 15 Months of Successful Growth ”
See also: MEDIA COVERAGE
POPcast Communications Corp. was a streaming-media production services company, and a systems developer specializing in enterprise and consumer videomail solutions.
Executive Summary
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round “A” with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions.
