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The FvF mixtape series

Freunde von Freunden (FvF) is an international interview magazine that portrays people of diverse creative and cultural backgrounds in their homes and within their daily working environments. Its content aspires to present multifaceted personal perspectives that offer impressions of cities, various artistic industries and international urban living. By introducing real people from around the world … Read moreThe FvF mixtape series

Transcending dimensions with The D4D

Hoping you will enjoy this behind-the-scenes look at how The Department of the 4th Dimension designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich’s Sensorium, the world’s first pop-up fragrance museum.

“In the Lucid Dreams interactive installation, visitors can affect floating holographic dream images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The multidisciplinary team at The D4D designed the complete Lucid Dreams experience including each room’s architecture, short films, floor-to-ceiling motion graphics, glowing sniff-registering flowers and the software that drives the interaction. Every step of the creative process was taken hand-in-hand with the perfumers at Firmenich to ensure a truly integrated and multisensory experience the brings their fragrances to life.”

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Scion’s moving story…

The evolving brand campaign from Scion and its creative agency of record ATTIK debuted in late September, and the newest facet entitled Motivate launched last week. Motivate presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules … Read moreScion’s moving story…

More branding and communications essentials

The Blake Project is a Los Angeles-based brand consultancy that helps companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences. Publishers of the book Brand Aid, the group also regularly stages Brand Positioning Workshops, and its principals share their considerable knowledge through their Branding Strategy Insider blog and newsletter. … Read moreMore branding and communications essentials

Sharing secrets: Fast Company

When I was an account manager for high-tech PR firm The Terpin Group in Los Angeles back in 1999 and 2000, my colleagues and I constantly set our sights on helping our clients place their stories inside the world’s leading business publications. Many of the media outlets then considered top-tier have come and gone, while one of them has continued rising and shining: Fast Company. Each phenomenal issue of the magazine is an education in itself, while its newsletters offer a steady stream of invaluable insights from world-leading journalists and business leaders. I am especially grateful for the 30 Second MBA series, where lessons like the video above featuring Kevin Prentiss, CEO of Red Rover, are short and always impactful. If you’re ever on-the-spot and trying to decide how to handle some pressing business matter, I highly encourage you visit www.fastcompany/mba to tap into platinum advice from proven leaders on key topics, like those listed below.

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Joe Hutto, Passion Pictures and PBS: Thanks for the documentary

Almost eleven years ago, my wife and I moved from Los Angeles to North Carolina’s Blue Ridge Mountains and the small college town of Boone, North Carolina, which is home to Appalachian State University. Among many new family-focused joys of life we’ve experienced here, this move has truly immersed us in mother nature’s richness. Many species of wild flora and fauna flourish in the sprawling patch of woods right outside our windows. We can view wilderness each day, and when we’re especially lucky, we see wild turkeys.

Until recently, most of what I’d learned about these creatures had come from my personal observations of them; through different seasons over the years, our homestead has been a regular daily stop for flocks (sometimes with dozens of members), as well as the occasional lone wanderer. My basic curiousities were extremely well rewarded when I watched “My Life as a Turkey” late last year on PBS. Produced for the network’s award-winning Nature series, I highly encourage you to watch the complete episode now available online (in the U.S. and its territories), which I have embedded above. I promise you, it is a fascinating window into a secret world.

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Sharing secrets: Protein audience survey 2012

Each year Protein Networks surveys its global publication network of 18-35-year-old cultural innovators and influencers, asking what makes them tick, how they live their lives, and what they expect from their favorite brands. The results appear in the 90-page Protein Audience Survey 2012 report, a must-have resource for brands wanting to understand the behavior of … Read moreSharing secrets: Protein audience survey 2012

Forces for good: TONIC and YOU

TONIC is a platform for brands (consumers, celebrities and causes) to educate, interact and engage consumers around positive actions. Started as a destination for good news content, TONIC now generates its own news via the worlds of Silicon Valley, Madison Avenue, Philanthropy and Hollywood. This week they shared 10 thoughtful tips on ways to do good and be awesome this summer.

As their social media marketing manager Alethia Austin writes, “Here at Tonic, we believe the things to do during summer that are the most fun are those that have a positive effect on you, the people around you and our beautiful planet. We’ve put together a few ideas for you to consider when you find yourself wondering what to do during these long, wonderful summer days.”

I’ve summarized their suggestions below, but encourage you to check out the full article linked above for further ideas and inspiration. Thank you very much for your interest, and for doing your part to make our world better for us and generations to come.

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Join Jamie Oliver’s food revolution

In the video above, first broadcast on August 2, celebrity and humanitarian Jamie Oliver introduces the OpenIDEO Challenge currently underway at OpenIDEO.com. There, Jamie, design and innovation consultancy IDEO, and many other prominent organizations are pooling their resources to address the best ideas we can provide to promote the benefits of fresh food to kids, so that they’ll be able to make better choices. Below, I’m also sharing Jamie’s inspirational TED Talk from earlier this year, where his passions for encouraging people to change their lifestyles and diets for the better, earned him a TED Prize.

Read moreJoin Jamie Oliver’s food revolution

Ralph plays with Number Four

Last week, Penguin Books UK released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph proudly announced the launch of “The Legacy Test” online at www.iamnumberfour.co.uk.

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