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Five Essential COVID-19 Adaptive Marcom Tips, Week of 20 April

August 19, 2021April 20, 2020 by Roger Darnell

I learned a lot in the course of writing my new book, which teaches others the essentials of communications consulting. One key lesson was driven home by OpenText, a company that defines a business of the future as one dedicated to the Continuous Connected Customer Journey. Salesforce.com is equally adamant about us all needing to prioritize happy customers (see http://sforce.co/2fHn7x7). Bear these successful ventures’ well advised handling notes in mind as you review the following.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 13 April

May 14, 2024April 13, 2020 by Roger Darnell

I’ve written a book over the past few years, aiming to teach others to be highly skilled communications consultants, capable of making invaluable contributions to those they serve, with the ability to live, work and thrive almost anywhere. Thankfully, that research and writing has fortified my job qualifications; suddenly, being successful is infinitely more challenging. Regardless of our experience and skill levels, right now, we all need leaders we can trust to help ground our thoughts and guide our actions.

Jeep, Bill Murray win USA TODAY’s Ad Meter with hilarious ‘Groundhog Day’ commercial

March 11, 2024April 8, 2020 by Roger Darnell

Cutters Studios, Another Country on Facebook: “Check out all of this year’s Super Bowl spots, via the USA Today Admeter. At Cutters Studios, we’re beyond grateful and extremely thrilled to have been a part of numbers 1, 5, 13, 22, 27 and 38.” Read on: https://admeter.usatoday.com/results/2020

Read moreJeep, Bill Murray win USA TODAY’s Ad Meter with hilarious ‘Groundhog Day’ commercial

Five Essential COVID-19 Adaptive MarCom Tips, Week of 6 April

March 11, 2024April 6, 2020 by Roger Darnell

During my weekend reading, I had an opportunity to consider what happened during The Great Depression – and its permanent effects on those who endured it – alongside the current pandemic.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

March 11, 2024March 30, 2020 by Roger Darnell

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community spread.” Mr. Haynes also seized the moment to inform us of impending disruptions to our lives. Today, with most of us ordered to #StayAtHome, the number of domestic reported cases will soon exceed 123,000.

Case Study: Leviathan

May 14, 2024January 19, 2019 by Roger Darnell

Leviathan’s Reputation Soars Worldwide as Specialized Creative Agency Reinventing Design, Digital Media, and Interaction

Close Cooperation Between Management, Reps and DWA Maximized Stellar Opportunities, Positioned Company as Legitimate Rockstar
See also: Visual Timeline & PR Case Study

A key component of cross-discipline design and innovation consultancy Envoy Group, Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes, The Verge, Vox and Wired, among many others.

Killer reels: Juniper Jones

May 14, 2024November 13, 2018 by Roger Darnell

Brief Banner Film from the creative force, Juniper Jones.

Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions.

Read moreKiller reels: Juniper Jones

Visual timeline and PR case study: Luci Creative

May 14, 2024July 23, 2018 by Roger Darnell

In-depth PR case study materials follow. Last Updated 23 July 2018

Best-Case Scenario: 2014 Blossom Launch, Powered by ENVOY

May 14, 2024May 2, 2018 by Roger Darnell

This case study appears in Roger Darnell’s book, The Communications Consultant’s Foundation.

Based in Irvine, California, the principals of the hybrid creative agency ENVOY have built their company very thoughtfully, aiming to partner with bold leaders to make experiences and products that define the future. By focusing on the convergence of design and technology, and even being willing to invest capital, expertise and services, the agency has chosen to engage with a growing list of innovative startups, in addition to its roster of well established companies.

When we think about startups, we might imagine one or two impassioned individuals burning the midnight oil together in a garage or an attic, dreaming about taking their side gig full-time. This is a story about the other kind – where very savvy professionals who have achieved major success in the past join forces on a relatively sure thing. Meet Blossom, a company that set out to create a smart water controller that would cut utility bills and save water.

Sales expertise for creative entrepreneurs…

May 14, 2024March 25, 2018 by Roger Darnell

universal positive readers already know that I’m a big fan of author, speaker, and advisor David C. Baker. By visiting David’s website, you can find information on his books, upcoming events, and much more.

If you haven’t already read it, I also encourage you to review this candid interview with my dear friend Lisa Cleff Kurtz, who is a philanthropist, education and arts activist, and a bona fide rainmaker.

Many other noteworthy experts also offer sage business development advice that you can easily find online… often for free. Here are five more that are definitely worth subscribing to right away.