Branding – Page 8 – universal positive

2012 ReCourses New Business Summit

May 6, 2024February 6, 2012 by Roger Darnell

On January 25-27, I had the pleasure of joining nearly 100 other professionals representing dozens of creative services firms in Nashville to attend the 2012 ReCourses New Business Summit (NBS). Hosted by ReCourses principal David C. Baker, and Blair Enns of Win Without Pitching, the event’s subtitle reads, “Using Your Positioning for More Reward, Impact, Control, and Fun.”

When it was all over, I asked many of my fellow attendees to provide two words that best describe their takeaways from the event, and the word cloud embedded above reflects their input. For anyone who has not spoken with me or others about our remarkable experiences at the summit, this provides quick insight into its powerful impact.For a bit more background,

Super Bowls past and present

May 6, 2024January 29, 2012 by Roger Darnell

On February 5th, I’m hoping for a well-matched battle between the Patriots and Giants, and I’ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at ATTIK. ATTIK’s work has made high-profile Super Bowl splashes in the past, to include … Read moreSuper Bowls past and present

Business and brand strategy alignment

April 25, 2024October 24, 2011 by Roger Darnell

For his recent post entitled “The Death of Branding and the Scam of Storytelling,” ghostwriter and author Jeff Haden reached out to the illustrious David C. Baker. David is the head of ReCourses, which provides consulting services and educational events for marketing firms. In Jeff’s story, David says a lot about branding and storytelling, including this.

“Alignment is simply telling the truth: To your customers, to your employees, and to yourself. When you do that everything else falls into place. Then your brand makes sense and the stories you tell support your brand — because your brand is you.”

Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work. I hope he agrees with me.

To learn more,

Zeus returns for Scion’s release series

April 25, 2024October 3, 2011 by Roger Darnell

Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology’s father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign … Read moreZeus returns for Scion’s release series

“Brand New Conference” coming to SF in September

April 25, 2024September 6, 2011 by Roger Darnell

The Brand New Conference is a one-day event focusing on the practice of corporate and brand identity, organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit. A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers.

Leviathan turns one

April 25, 2024June 28, 2011 by Roger Darnell

To commemorate the one-year anniversary of launching design-focused production studio Leviathan in Chicago, company principals Chad Hutson, Jason White, Matt Daly and their colleagues recently threw a very happy birthday block party.

Forces for good: TONIC and YOU

April 23, 2024June 14, 2011 by Roger Darnell

TONIC is a platform for brands (consumers, celebrities and causes) to educate, interact and engage consumers around positive actions. Started as a destination for good news content, TONIC now generates its own news via the worlds of Silicon Valley, Madison Avenue, Philanthropy and Hollywood. This week they shared 10 thoughtful tips on ways to do good and be awesome this summer.

As their social media marketing manager Alethia Austin writes, “Here at Tonic, we believe the things to do during summer that are the most fun are those that have a positive effect on you, the people around you and our beautiful planet. We’ve put together a few ideas for you to consider when you find yourself wondering what to do during these long, wonderful summer days.”

I’ve summarized their suggestions below, but encourage you to check out the full article linked above for further ideas and inspiration. Thank you very much for your interest, and for doing your part to make our world better for us and generations to come.

The one-man international advertising ambassador, and his Archive

April 23, 2024May 16, 2011 by Roger Darnell

After learning of the recent passing of Walter Lürzer, I wanted to update this entry I originally dedicated to him four years ago (below), share the intriguing autobiographical video above, and encourage anyone interested to read this wonderful Tribute written by Michael Conrad, his friend of 50 years. Dear Mr. Lürzer, thank you for the inspiration! You will be missed.

When I graduated from college in 1990, my personal interests largely drew from the realms of narrative film, literature and poetry. Many of the post-college jobs I landed were in production, but to my surprise, some of the more interesting ones built more upon my nonfiction writing abilities and the things I learned pursuing a PR/journalism minor. After years of working on high-profile TV shows and video projects, I ultimately homed-in on the field of publicity and public relations as a perfect means for earning a living which allowed me to independently make big impacts for others and their companies by using all of my talents. I still dream of being a filmmaker and a novelist, and sometimes, I get especially excited about the characters and other ‘materials’ coming my way each day as I handle my clients in the worlds of film and TV production and advertising.

Indeed, reading the Letter from the Publisher in the January edition of Lürzer’s Archive makes me realize that, if I would have been exposed to Walter Lürzer earlier in my career, I might have moved to Salzburg in the hopes of landing a job with him. The January ’07 opening letter finds Walter in Patna, a city in India

Shilo: Stronger, smarter, better

April 23, 2024May 9, 2011 by Roger Darnell

In April, creative production company Shilo delivered its patent commercial production brilliance far and wide. Enjoy the newest additions to the video slideshow above, which include the following. Saucony “What is Strong?” :60, director Andre Stringer’s first-ever TV spot for leading global performance athletic footwear and apparel supplier Saucony(R), via brand development firm Mechanica. The … Read moreShilo: Stronger, smarter, better

Killer Reels: Greg Williams

April 22, 2024April 4, 2011 by Roger Darnell

According to a 2006 article in the British Journal of Photography, photographer Greg Williams took an unusual route into shooting A-list stars: Photojournalism. On his Vimeo profile, Greg describes himself as a photographer who has started shooting motion after experimenting with the Red Camera. Learn more at www.gregwilliams.com.