Cause Marketing – Page 6 – universal positive

TED’s 2011 Ads Worth Spreading

April 22, 2024March 22, 2011 by Roger Darnell

For supporting its 2011 Ads Worth Spreading project, TED thanks YouTube, AICP, NiceSpots, Art Directors Club, The One Club/One Show, 4A’s, IAA, IAB and Contagious Magazine.

Inspiring new book on the upside of resistance

April 11, 2024October 8, 2010 by Roger Darnell

Today marks the worldwide release of an amazing new book from Union Square Press, written by Steve Crawshaw and John Jackson, with a foreward from the internationally renowned human rights champion Vaclav Havel. The book is entitled Small Acts of Resistance: How Courage, Tenacity, and Ingenuity Can Change the World.

I met John Jackson through the spectacular MTV Burma Viral project from Carl Le Blond, Ogilvy Amsterdam, and Shilo. Earlier today, he reported that BBC’s world affairs editor John Simpson had highlighted the new book in his story today on Liu Xiaobo winning the 2010 Nobel Prize, writing,

“John Simpson has highlighted beautifully how Nobel Peace laureate Liu Xiaobo is linked to so many others in history and today, who live in truth and resist injustice… the very people whose stories our book aims to celebrate.”

Earth Day 2010 and beyond… onward and upward!

April 11, 2024April 22, 2010 by Roger Darnell

Huge thanks to Earth Day LA’s Jim Stewart, Ph.D., for these insights for continuing to make positive impacts through our day-to-day activities… and to my inspirational buddy Kacy Palmieri, who has worked with Earth Day LA for the past several years, for passing along Jim’s sage advice.

Moving forward: World Water Day 2010

April 5, 2024March 22, 2010 by Roger Darnell

In honor of World Water Day, it’s my pleasure to share this video that takes a hard look at the bottled water industry and proposes some simple and powerful alternative ideas that can greatly impact the Earth, our communities, and our pocketbooks.

Kevin McMahon: Thanks for the Documentary

April 3, 2024September 9, 2009 by Roger Darnell

At some point over the past several weeks, my eyes were opened to the global water crisis, but I see now that I’m only beginning to get the full picture. Last week, I posted an entry on Irena Salina’s “FLOW,” and last night, my wife and I had another chance to see that amazing film thanks to it being repeated on the Sundance Channel. This morning, we found it there again and watched more of it with our 8-year-old daughter. After these viewings, I realized that there was a second powerful film I had recently seen (thanks again to Sundance Channel) on this subject: filmmaker Kevin McMahon’s “WATERLIFE.”

Irena Salina: Thanks for the Documentary

April 3, 2024September 4, 2009 by Roger Darnell

Filmmaker Irena Salina has created an amazingly powerful documentary film entitled “FLOW: For the Love of Water,” which debuted at the 2008 Sundance Film Festival and has since won the International Jury Prize at the Mumbai International Film Festival, as well as Best Documentary honors at both the Vail International Film Festival and the United Nations Association Film Festival. Within the past several weeks, I saw the film on the Sundance Channel, and I want to encourage as many people as possible to see it. If interested, you can order the film on DVD by visiting this link.