Communities – Page 8 – universal positive

Forces for good: TONIC and YOU

April 23, 2024June 14, 2011 by Roger Darnell

TONIC is a platform for brands (consumers, celebrities and causes) to educate, interact and engage consumers around positive actions. Started as a destination for good news content, TONIC now generates its own news via the worlds of Silicon Valley, Madison Avenue, Philanthropy and Hollywood. This week they shared 10 thoughtful tips on ways to do good and be awesome this summer.

As their social media marketing manager Alethia Austin writes, “Here at Tonic, we believe the things to do during summer that are the most fun are those that have a positive effect on you, the people around you and our beautiful planet. We’ve put together a few ideas for you to consider when you find yourself wondering what to do during these long, wonderful summer days.”

I’ve summarized their suggestions below, but encourage you to check out the full article linked above for further ideas and inspiration. Thank you very much for your interest, and for doing your part to make our world better for us and generations to come.

The one-man international advertising ambassador, and his Archive

April 23, 2024May 16, 2011 by Roger Darnell

After learning of the recent passing of Walter Lürzer, I wanted to update this entry I originally dedicated to him four years ago (below), share the intriguing autobiographical video above, and encourage anyone interested to read this wonderful Tribute written by Michael Conrad, his friend of 50 years. Dear Mr. Lürzer, thank you for the inspiration! You will be missed.

When I graduated from college in 1990, my personal interests largely drew from the realms of narrative film, literature and poetry. Many of the post-college jobs I landed were in production, but to my surprise, some of the more interesting ones built more upon my nonfiction writing abilities and the things I learned pursuing a PR/journalism minor. After years of working on high-profile TV shows and video projects, I ultimately homed-in on the field of publicity and public relations as a perfect means for earning a living which allowed me to independently make big impacts for others and their companies by using all of my talents. I still dream of being a filmmaker and a novelist, and sometimes, I get especially excited about the characters and other ‘materials’ coming my way each day as I handle my clients in the worlds of film and TV production and advertising.

Indeed, reading the Letter from the Publisher in the January edition of Lürzer’s Archive makes me realize that, if I would have been exposed to Walter Lürzer earlier in my career, I might have moved to Salzburg in the hopes of landing a job with him. The January ’07 opening letter finds Walter in Patna, a city in India

Forces for good: Ventilate Japan

April 23, 2024May 3, 2011 by Roger Darnell

Ventilate Japan is a charity poster series donating 100% of all profits to the Red Cross, benefiting those who suffer from the Great East Japan Earthquake. Curated by graphic artist and publisher Michael Brown, Ventilate Japan is an initiative of ventilate.ca and each of the contributing artists as well as its sponsors. The group’s goal is to not only raise funds but to also raise awareness of the scale of this disaster, the physical and psychological toll taken by its victims, as well as the on-going threat posed by spent nuclear fuel.

Forces for good: The Partnership to End Homelessness

April 23, 2024April 18, 2011 by Roger Darnell

Each day, more than 100 families appear at NYC shelters asking for emergency assistance, but according to Arnold S. Cohen, President and CEO of the Partnership for the Homeless, shelters represent one of the most expensive means of supporting people in a housing crisis. As he reports, New York City has devoted virtually no real … Read moreForces for good: The Partnership to End Homelessness

Barbara Kopple: Thanks for the documentary

April 23, 2024April 13, 2011 by Roger Darnell

From producer Marc N. Weiss and two-time Academy Award-winning director Barbara Kopple, whose credits also include “Harlan County, U.S.A.,” “American Dreams” and “Shut Up and Sing,” comes “Gun Fight,” premiering tonight (Wednesday, April 13) on HBO. Blending archival and original footage, “Gun Fight” investigates the complex issues surrounding gun violence in America, and the seemingly intractable debate about what to do about it. To me personally, this is truly Must See TV. Here’s what a few others are saying about it.

Happy F5 everyone!

April 22, 2024April 11, 2011 by Roger Darnell

This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom, where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could.

Please help save our supplies!

April 22, 2024March 28, 2011 by Roger Darnell

The video featured above is an SOS. It was first sent by DOC2DOCK, a non-profit organization that saves usable medical supplies from being discarded in the U.S. and sends them to hospitals in the developing world. Now, you can send the SOS further, and join the cause. Spread this SOS. Save Our Supplies. www.facebook.com/DOC2DOCK The … Read morePlease help save our supplies!

TED’s 2011 Ads Worth Spreading

April 22, 2024March 22, 2011 by Roger Darnell

For supporting its 2011 Ads Worth Spreading project, TED thanks YouTube, AICP, NiceSpots, Art Directors Club, The One Club/One Show, 4A’s, IAA, IAB and Contagious Magazine.

Marketing Imperatives: Effectiveness

April 22, 2024January 11, 2011 by Roger Darnell

The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Over the years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications. In 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, with the goal of strengthening its educational component and its value to the industry. Deadlines for the 2011 North American and Global Effie Awards are at hand — please visit www.Effie.org today to learn more.

Sharing secrets: Ford’s Scott Monty

April 11, 2024November 1, 2010 by Roger Darnell

Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more … Read moreSharing secrets: Ford’s Scott Monty