This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom, where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could.
Conferences
TED’s 2011 Ads Worth Spreading
For supporting its 2011 Ads Worth Spreading project, TED thanks YouTube, AICP, NiceSpots, Art Directors Club, The One Club/One Show, 4A’s, IAA, IAB and Contagious Magazine.
Spinifex Group and GPJ for Nissan
Working in close collaboration with creatives from experience marketing agency GPJ, Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from … Read moreSpinifex Group and GPJ for Nissan
Case Study: Scion + ATTIK – “United By Individuality”
In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above.
We Are Plus relaunches, drives positive brand movement worldwide
Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, co-creative director Judy Wellfare and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.
Read moreWe Are Plus relaunches, drives positive brand movement worldwide
How to ace your next speaking gig
It seemed to work out pretty well for Sir Isaac Newton, Kareem Abdul-Jabbar and Stephen Hawking, among many others, so I hope you won’t mind me metaphorically standing on the shoulders of giants in presenting this universal positive entry. This week, I am returning to one of my favorite thought-leading sources — Rohit Bhargava — … Read moreHow to ace your next speaking gig
Words from the wise: Quick chats with leading brand designers
Next month, the Corporate Design Foundation will convene its 3rd Annual @Issue Business & Design Conference in New York. Offering attendees a full day’s worth of opportunities to hear from the CEOs of Herman Miller and other prominent companies on how design has positively impacted their bottom lines, the event will also host talks with the companies’ creative and design directors. For more insights
Read moreWords from the wise: Quick chats with leading brand designers
Case Study: Troika Design Group
Last updated on Aug. 30, 2004: 2004 Public Relations Campaign Set Prestigious Tone for Troika Design Group
“Showcased Spectacular Achievements and Unique Market Position”
See also: MEDIA COVERAGE
Troika Design Group was a multidisciplinary, award-winning design company in Hollywood consisting of designers, producers, animators, editors and conceptual thinkers who specialized in network branding, promotional and advertising campaigns and show packaging. The DWA public relations campaign ran from February through August of 2004.
Executive Summary
At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network.
Case Study: POPcast
Last updated on Apr. 15, 2001: POPcast Claims Streaming Media Market Space, Earns Partners and Investors, Expands Into Europe
“Public Relations Campaign Designed and Executed by Roger Darnell Supports 15 Months of Successful Growth ”
See also: MEDIA COVERAGE
POPcast Communications Corp. was a streaming-media production services company, and a systems developer specializing in enterprise and consumer videomail solutions.
Executive Summary
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round “A” with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions.
Case Study: Crest Digital
Lasted Updated on March 1, 1999: Film, Television, Music Industry, Airline In-Flight Entertainment… Crest National Does It All
“Public Relations Campaign Secures Successful Optical Media Launch and Dramatically Extends Film & Television Post Developments”
Crest Digital: A Hollywood-based provider of motion picture film lab and extensive post-production services since 1961 (including large-format telecine, subtitling, mass audio and video duplication and fulfillment), which had recently launched a full-service optical media operation.
Executive Summary
Back in 1998, Roger Darnell helped Hollywood-based Crest Digital partner with the Women in Film International Summit, the Santa Barbara International Film Festival, AFI Worldfest, IFP/West, the Slamdance Film Festival and many others while reaching millions through a balanced cross-media marketing campaign. Campaign media highlights included strategic coverage in American Cinematographer, Billboard, Daily Variety, Film&Video, Game Developer, Millimeter, New Media, The Hollywood Reporter, and other top media outlets.