Cutters Studios – Page 2 – universal positive

Giving season: Heroes 2017

May 14, 2024December 26, 2017 by Roger Darnell

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.

I’m also especially thankful to the individuals behind my client companies Cutters Studios, Scholar, Luci Creative and Sarofsky for their leadership and help in supporting the following heroic organizations.

Giving season: Heroes 2016

May 14, 2024December 21, 2016 by Roger Darnell

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.

I’m also especially thankful to the individuals behind my client companies Cutters Studios, Scholar, Leviathan, Sarofsky and Wondersmith for their leadership and help in supporting the following heroic organizations.

Cutters helps salute American workers in Super Bowl 50

May 10, 2024February 4, 2016 by Roger Darnell

WeatherTech Returns to the Super Bowl: See the Spot

Best-case scenario: Kathryn Hempel, Cutters Studios

May 10, 2024September 16, 2015 by Roger Darnell

Generally speaking, on the best days, my job breaks down to a careful balance of art and craft. I’m hoping that this art/craft angle will be an interesting way to talk about some others I admire, and what we’re achieving together. Due to the uncommon success of our joint efforts, I’m choosing Kathryn Hempel and all her colleagues at Cutters Studios as the perfect subjects to explore a new variation on the classic case study, which I’m calling a “Best-Case Scenario.”

With love to director Brad Tucker for putting us all in contact, a lot went into making Cutters Studios a solid fit for me when we joined forces last year. The very first “Cutters” commercial editorial facility had opened in Chicago 34 years earlier, but by January 2014, the parent Cutters Studios group was also operating studios in Detroit, Los Angeles, New York City and Tokyo… spanning all aspects of commercial production, post-production and creative development. Relatively soon after partnering up, I learned about the Always #likeagirl campaign that Kathryn was editing for Leo Burnett and Chelsea Pictures director Lauren Greenfield, and I had a chance to counsel everyone on all the ways we might use PR to promote the work and everyone behind it.

By then, I already had a very good sense of what sets Cutters apart:

What’s the impact of winning a Cannes Lion?

May 10, 2024June 26, 2015 by Roger Darnell

Happy Friday, friends! I hope your work week is wrapping up nicely and that you’ll soon be able to enjoy some well-earned downtime, like a lot of people have been doing all week in Cannes (kidding, of course). Before ending this week, I wanted to share this video I’m embedding here from experience design agency Freestate, and a few more comments about the significance of winning a Cannes Lion award.

As you can hear first-hand from FreeState’s creative director Adam Scott in this video directed by Ilan Metev, FreeState won a Gold Design Lion at Cannes in 2013 after designing the world’s largest kinetic sculptures for Blackpool’s promenade. Under the heading of “Why Winning a Lion Matters – An Agency’s View,” Mr. Scott enlightens us while pedaling his bike around the city: “Sometimes it’s hard to find your way, and especially hard given it’s so darn crowded out here…. How do you stand out,” he asks.

And about the results of winning Cannes Lion Gold, he continues: “I would say people are far more interested in our approach, and that has to be a good thing. And well, if it can happen to us then it can certainly happen to you.”

Isn’t that lovely? Also, to me, it’s a perfect summation to what it means to win a Cannes Lion.

Meanwhile, the image I’m providing here offers a newer angle into this discussion. Taken hours ago

Flavor’s on the rise at Cutters Studios…

May 9, 2024June 5, 2014 by Roger Darnell

It’s been almost 10 months since Cutters Studios rebranded its design and VFX division, which since 1997 had built a solid reputation in Chicago as Sol Design FX. With the addition of executive creative director Brad Tucker and executive producer Darren Jaffe, last August the company opened-up shop in Santa Monica and began life with a new name: Flavor.

At the time, Cutters Studios president and CEO Tim McGuire shared these insights: “Something new and exciting is happening in the design industry and it’s time to refocus our talent and effort to make a statement. Brad and Darren are true leaders in motion design known throughout the industry. They will work closely with all of the Cutters Studios locations.”

Read moreFlavor’s on the rise at Cutters Studios…

Steve James: Thanks for the documentaries

May 9, 2024January 16, 2014 by Roger Darnell

Once again this year, the pre-Sundance buzz is headline news worldwide, with The Daily Telegraph asking if, at age 30, the renowned festival still has its edge. There and in widespread coverage, the latest news from filmmaker Steve James leads the way. Steve’s new Kartemquin Films feature documentary “Life Itself” executive produced by Martin Scorsese will have its world premiere at this year’s festival, and he will also be honored during a 20th anniversary Sundance screening set for “Hoop Dreams,” his very first film, which is also one of history’s highest-grossing and most-acclaimed documentaries. Steve continues breaking new ground as a director and I am definitely a huge fan. I also have much love, respect and admiration for Loretta “LJ” Jeneski of Nonfiction Unlimited, the LA-based commercial production company that has represented Steve and many of the planet’s best documentary filmmakers for commercial and creative assignments since 1995.