Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
How many people out there feel like the blockbuster Pixar series “Toy Story” relates to them, and their own experiences as youths playing with toy cowboys and astronauts? You can certainly count me among them, and of course I know that Woody is meant to be Johnny West, and at least to me, Buzz is … Read moreInspiration for life: Toys and stories
Last year, advertising agency Barkley (https://www.barkleyus.com) collaborated with design and production company Thornberg & Forester (T&F) to create five theatrical spots for Dice (https://www.dice.com), the career hub for tech. As you can see in the YouTube Playlist embedded above, they all use a very distinctive creative and storytelling style to appeal to their audience. When … Read moreDice.com amazementariness from Barkley, Thornberg and Forester
This summer’s successful collaboration between world-class animation studio Nathan Love and advertising agency 22squared recently brought two new animated broadcast spots to life for Baskin-Robbins’ nationwide ad campaign. For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice … Read moreNathan Love reveals more character
Last week, Penguin Books UK released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph proudly announced the launch of “The Legacy Test” online at www.iamnumberfour.co.uk.
The principals of award-winning digital creative agency Ralph recently announced their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy “MacGruber” from Rogue Pictures. In that announcement, Jay Armitage, Ralph’s co-founder and director explained, “This is the first complete website we have produced for a major studio release, and we’ve … Read moreRogue and Universal Pictures put Ralph on “MacGruber”