Sharing secrets: Scion Motivate’s “Visual Identity” panel

I have written in the past about the serious 2013 campaign automotive brand Scion launched to help motivated young professionals scale their careers upward. Those multifaceted efforts included a series of brand films where they convened very bright and successful creative industry achievers to provide spot-on insights about key business imperatives. You can see for yourself that what they created packages the real, proven stuff. In the 10-minute episode embedded above, in order of appearance, you get to meet Justin Thomas Kay of Doubleday & Cartwright, Joshua Prince aka Dust La Rock of Fool’s Gold Records, Cody Hudson of Struggle Inc. and Longman & Eagle, and artist Kenton Parker… and hear their candid responses to these questions:

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On traveling to learn, and introducing “Rare Air”

In the famous words of St. Augustine, the world is a book, and those who don’t travel read only one page. I agree that traveling is a great means for learning, but at the same time, I know that most often, it’s a luxury. According to the Travel Effect Study, travel improves educational attainment and future success. If you’re a parent, that gives you two excellent reasons to get out and go, when possible. Ready to hit the road? If so, I highly recommend this list of awesome experiences compiled by Bryan Kitch for Afar.com.

“If travel is the best form of education, this is a Master Class. These experiences go off the beaten path, and likely outside average tourists’ comfort zones.”

On the other hand, if you are not free to cut loose at present, I have something for you, too. It begins with a story.

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Forces for good: Creativity + John Cleese


Today’s post is a mash-up featuring clever ideas from a highly esteemed master of creativity, and 99U, which is the education arm of Behance, the world’s leading online platform for showcasing and discovering creative work. So literally, there should be something here for everyone. Let’s begin!

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Great to know: Steven Masur

Exactly twenty-two years ago, during my employment with Ivan Tors Entertainment, I was hunkered down writing my first screenplay, which was for “Flipper: The Movie.” Delivered early in January, 1992, that script helped the firm move forward in all of its development discussions, and I was given a small sum and a contract stating that the majority of my compensation as the screenwriter was contingent upon the film being made.

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“Kickstarted” documentary feature gives back

From “Kickstarted” – the first documentary film for, by and about crowdfunding – comes “Funded in 60 Seconds.” This is a special series of crowdfunding tips, insights and best practices all delivered in under a minute. Help us keep making more content – and support “Kickstarted,” the first documentary about crowdfunding: http://bit.ly/KickKS

Forces for good: Kobe Bryant

In this first episode of Mission: Kobe Bryant, the renowned NBA star visits Skid Row to learn about the issues facing homeless people in LA, and speaks to four extraordinary men seeking to improve their lives. You can learn more about the Kobe and Vanessa Bryant Family Foundation’s fight to end homelessness in LA by visiting www.kvbff.org. You can also follow the link to the YouTube posting to find a Homeless Service Organization near you through the National Coalition for the Homeless.

More on Mission

In Mission, Kobe Bryant documents an honest account of challenges facing residents of Skid Row, the downtown Los Angeles area with the largest concentration of homeless people in the United States. Through his personal and candid conversations with residents of The Los Angeles Mission

Read moreForces for good: Kobe Bryant

12.12.12: The Concert For Sandy Relief

Around here, we are already super-excited about Dec. 12, 2012, for many reasons. First, it is our son Riley’s ninth birthday — but also, it’s the date that The Concert For Sandy Relief will be broadcast to over one billion people worldwide. The concert event will air on 34 US networks and television feeds worldwide, in addition to streaming online and on the radio.

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Inspiration from Gaian.me

With its digital album releases including designs, music and articles, The Gaian Project celebrates nature by inspiring people to preserve our planet. Over the past six years a group of more than 10,000 designers joined in – including members from Behance, deviantArt and other major design websites. Steffen Knoesgaard, Fredrik Ekholm and Simon Holmedal created … Read moreInspiration from Gaian.me

Scion’s moving story…

The evolving brand campaign from Scion and its creative agency of record ATTIK debuted in late September, and the newest facet entitled Motivate launched last week. Motivate presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules … Read moreScion’s moving story…

America’s national parks, part 4

As you have seen over the past several weeks, inspired by the epic 2009 PBS documentary from Ken Burns entitled “The National Parks: America’s Best Idea,” my family and I have taken up the challenge of visiting — and extolling the virtues of — the national treasures which form the heart of the film… and of America itself. This is the final week of our travels, and while our 2012 time in Yellowstone and Grand Teton has ended, like Mark Twain, the experiences are now integral aspects of us all, which we shall each continue to fathom forever. We will actually be making our way through the Mark Twain National Forest in Missouri, and spending time exploring caves and waterways that form the backdrop of some of Mr. Twain’s most wonderful tales. Entering these adventures, as privileged as I felt, I did not dare hope to experience revelations, but in truth, the knowledge we are gaining of people and places is already priceless to me. To say the least, I encourage you to follow these trails, or those you come across which inspire you the most.

Read moreAmerica’s national parks, part 4