Every day, the official Vimeo account for creative production company Shilo averages over 450 plays from fans, respected artists and leading creative people worldwide. Some of the work you’ll find there is extremely well known, while I’m sure you’ll be surprised by other featured projects. Today it’s my pleasure to share three videos that have factored largely into Shilo’s success to-date. First, above, behold Guinness “Spoken Word,” the quintessential Shilo commercial achievement created in 2008 in conjunction with Saatchi & Saatchi in London and Mark Hanrahan. This film directed by Andre Stringer has inspired new legions of fans for Shilo worldwide. Can you believe it was passed over by virtually every major awards show in 2009?
Innovation
Marketing Imperatives: Effectiveness
The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Over the years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications. In 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, with the goal of strengthening its educational component and its value to the industry. Deadlines for the 2011 North American and Global Effie Awards are at hand — please visit www.Effie.org today to learn more.
Sharing secrets: Ford’s Scott Monty
Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more … Read moreSharing secrets: Ford’s Scott Monty
Join Jamie Oliver’s food revolution
In the video above, first broadcast on August 2, celebrity and humanitarian Jamie Oliver introduces the OpenIDEO Challenge currently underway at OpenIDEO.com. There, Jamie, design and innovation consultancy IDEO, and many other prominent organizations are pooling their resources to address the best ideas we can provide to promote the benefits of fresh food to kids, so that they’ll be able to make better choices. Below, I’m also sharing Jamie’s inspirational TED Talk from earlier this year, where his passions for encouraging people to change their lifestyles and diets for the better, earned him a TED Prize.
Spinifex Group and GPJ for Nissan
Working in close collaboration with creatives from experience marketing agency GPJ, Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from … Read moreSpinifex Group and GPJ for Nissan
Brilliant directors: ATTIK’s Simon Needham
Since co-founding global creative agency ATTIK, executive creative director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Today, Simon continues his role as ECD for the award-winning Scion account, among many others.
Ralph plays with Number Four
Last week, Penguin Books UK released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph proudly announced the launch of “The Legacy Test” online at www.iamnumberfour.co.uk.
Experience Spinifex in China
The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the … Read moreExperience Spinifex in China
Cartoon Network’s 2010 Brand Expansion
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an … Read moreCartoon Network’s 2010 Brand Expansion
Case Study: Scion + ATTIK – “United By Individuality”
In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above.