Innovation – Page 4 – universal positive

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

August 19, 2021April 27, 2020 by Roger Darnell

Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is challenging – but also, very rewarding. This mindset introduces wisdom from those who have learned to excel through lifelong learning – and mindful sharing. I encourage you to catch this week’s free webinar, “How to Make Better Decisions” from the illustrious Elise Mitchell, and analyze the latest output from her accomplished peers.

Five Essential COVID-19 Adaptive Marcom Tips, Week of 20 April

August 19, 2021April 20, 2020 by Roger Darnell

I learned a lot in the course of writing my new book, which teaches others the essentials of communications consulting. One key lesson was driven home by OpenText, a company that defines a business of the future as one dedicated to the Continuous Connected Customer Journey. Salesforce.com is equally adamant about us all needing to prioritize happy customers (see http://sforce.co/2fHn7x7). Bear these successful ventures’ well advised handling notes in mind as you review the following.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 13 April

May 14, 2024April 13, 2020 by Roger Darnell

I’ve written a book over the past few years, aiming to teach others to be highly skilled communications consultants, capable of making invaluable contributions to those they serve, with the ability to live, work and thrive almost anywhere. Thankfully, that research and writing has fortified my job qualifications; suddenly, being successful is infinitely more challenging. Regardless of our experience and skill levels, right now, we all need leaders we can trust to help ground our thoughts and guide our actions.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 6 April

March 11, 2024April 6, 2020 by Roger Darnell

During my weekend reading, I had an opportunity to consider what happened during The Great Depression – and its permanent effects on those who endured it – alongside the current pandemic.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

March 11, 2024March 30, 2020 by Roger Darnell

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community spread.” Mr. Haynes also seized the moment to inform us of impending disruptions to our lives. Today, with most of us ordered to #StayAtHome, the number of domestic reported cases will soon exceed 123,000.

Visual Timeline and PR Case Study: Splash Worldwide

June 26, 2024February 25, 2020 by Roger Darnell

In-depth PR case study materials follow. Last Updated 28 Feb. 2020

Matt D’Avella, Catalyst, Asymmetrical, and SPYR: Thanks for the Documentary

May 14, 2024September 10, 2019 by Roger Darnell

For several years now, Netflix has been suggesting I watch the feature-length documentary from director Matt D’Avella entitled “Minimalism: A Documentary About the Important Things.” I finally took it in over the weekend, and I can’t recommend it highly enough. It appears as though the highly rated film is leaving Netflix as of Sep. 15. It will remain widely available online, however – visit https://minimalismfilm.com to learn more.

Case Study: Leviathan

May 14, 2024January 19, 2019 by Roger Darnell

Leviathan’s Reputation Soars Worldwide as Specialized Creative Agency Reinventing Design, Digital Media, and Interaction

Close Cooperation Between Management, Reps and DWA Maximized Stellar Opportunities, Positioned Company as Legitimate Rockstar
See also: Visual Timeline & PR Case Study

A key component of cross-discipline design and innovation consultancy Envoy Group, Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes, The Verge, Vox and Wired, among many others.

Killer reels: Juniper Jones

May 14, 2024November 13, 2018 by Roger Darnell

Brief Banner Film from the creative force, Juniper Jones.

Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions.

Read moreKiller reels: Juniper Jones

Integrated Marketing in Action: ISAM

May 14, 2024September 5, 2018 by Roger Darnell

This case study appears in Roger Darnell’s new book on communications consulting, coming in 2021.

Back in 2011, my clients at specialized creative agency Leviathan joined together with some very talented colleagues to help the pioneering electronic musician and producer Amon Tobin and his record label, Ninja Tune, promote what would become one of the decade’s biggest musical tour stories. Immediately after its premiere in Montreal, Adrian Covert of Gizmodo called it “the concert of the future, today.” In retrospect, to me, there were a few key aspects that made ISAM Live so phenomenal. First, Mr. Tobin had a 15-year history of pushing the creative boundaries in sound recording, sound design and music production as part of Ninja Tune, a London-based indie record label known for visionary innovation. With that ground situation, the expectations of anyone on the outside looking in were already very high.