As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.
Leadership
Leadership brand-building in one easy step…
Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…
Ready to rumble…
BusinessWeek’s Aug. 2006 issue features some great advice and ideas on the subject of winning. The introduction is written by Joe Torre, who as the Manager of the New York Yankees, has led his club to the Major League Basebell playoffs for ten consecutive years. Personally, my first memories of Joe go back to when he was a player for the St. Louis Cardinals, the team I grew up following. My father was formerly an airplane pilot and the manager of a private, St. Louis-based charter service, and according to his own report, back in 1969 or so, he had tossed Mr. Torre out of his office for littering it with his cigar ashes. By virtue of this tale, which may very well be a tall one,
