Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
It’s my sincere pleasure to announce global creative agency ATTIK’s new online episodic reality series from Scion entitled “Reinvent The Wheels” and the agency’s innovative cross-platform campaign behind it. The series debuted online this week. Scion’s project press release from Rogers & Cowan is available here. I look forward to hearing from you if I … Read moreScion debuts online reality series “Reinvent The Wheels”
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) recently detailed their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate.
Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.
Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others
Read moreHail brave crusaders! Brian Marr from Wexley School for Girls
If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out.
As you’ll see there, much of the company’s extraordinary content leverages the character design talents of Co-Founder, Creative Director and Director Jose Sebastian Gomez.
Read moreDesigning characters, stories and more with Jose Sebastian Gomez
Read moreLessons on professionalism, persistence and “Endurance” from artist Theresa Ortolani
This week I had the pleasure of attending a webinar entitled, “Tweet this! Using Twitter and Social Media to Promote your Project and Yourself,” which was organized and moderated for StudioDaily.com by Film & Video Magazine’s Editor-in-Chief Bryant Frazer, and featured Mike Monello, co-founder and executive creative director at Campfire Media and co-producer of “The Blair Witch Project,” Erik Proulx, freelance creative director, copywriter, employment activist, social entrepreneur at Please Feed the Animals, and director of the short documentary film, “Lemonade,” Ian Schafer, CEO of Deep Focus, and Paul Klinke and Tobin Nageotte, co-founders of thirtysevenclick, and producers of the independent comedic short “Moustachette.”
Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, co-creative director Judy Wellfare and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.
Read moreWe Are Plus relaunches, drives positive brand movement worldwide
Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation
“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”
See also: MEDIA COVERAGE
Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.
Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists.
As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.
Since the world we live in is constantly changing, I guess it’s pretty easy to feel that anything from ‘yesterday’ is irrelevent. I recently read a critique of one of my clients’ latest ad campaigns, where the facets included a couple of really cool and interesting microsites. The critical comment said, “Microsites are so five minutes ago.” It made me think, my how some people love to hear themselves talk, even when their words make no sense. Earlier this month, Wieden+Kennedy Portland launched an arguably fascinating initiative for Levi’s called the GoForth campaign, which features the “America” spot I’ve embedded above.
Read moreA ray of hope from Levi’s and Walt Whitman, courtesy of Wieden+Kennedy