Marketing – Page 8 – universal positive

Shilo 2012

May 6, 2024February 13, 2012 by Roger Darnell

Shilo is an Emmy Award-winning creative production company integrating live-action and post production. The studio is internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary. Shilo’s deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for advertising in all its … Read moreShilo 2012

Stepping on stage

May 6, 2024February 8, 2012 by SteveEvans

I’ve never pictured myself performing in front of a live audience. After all, I’m not an actor, musician, or lecturer (not yet anyway). However, last week in Nashville, my perspective was turned on its head. In this case, the stage was the Frist Center and the performers (if I can call them that) were two authors focused on creative service firms, David C. Baker and Blair Enns. They spoke of the dynamics of successful relationships between firms and their clients or prospects. Most importantly, when initiating new business.

2012 ReCourses New Business Summit

May 6, 2024February 6, 2012 by Roger Darnell

On January 25-27, I had the pleasure of joining nearly 100 other professionals representing dozens of creative services firms in Nashville to attend the 2012 ReCourses New Business Summit (NBS). Hosted by ReCourses principal David C. Baker, and Blair Enns of Win Without Pitching, the event’s subtitle reads, “Using Your Positioning for More Reward, Impact, Control, and Fun.”

When it was all over, I asked many of my fellow attendees to provide two words that best describe their takeaways from the event, and the word cloud embedded above reflects their input. For anyone who has not spoken with me or others about our remarkable experiences at the summit, this provides quick insight into its powerful impact.For a bit more background,

Super Bowls past and present

May 6, 2024January 29, 2012 by Roger Darnell

On February 5th, I’m hoping for a well-matched battle between the Patriots and Giants, and I’ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at ATTIK. ATTIK’s work has made high-profile Super Bowl splashes in the past, to include … Read moreSuper Bowls past and present

One amazing night in San Francisco

May 6, 2024November 15, 2011 by Roger Darnell

Thanks to the SF Egotist, you can be a fly on the wall throughout all 10 episodes, and take advantage of this rare opportunity to learn from some of the top minds in one of the world’s most creative cities.

Business and brand strategy alignment

April 25, 2024October 24, 2011 by Roger Darnell

For his recent post entitled “The Death of Branding and the Scam of Storytelling,” ghostwriter and author Jeff Haden reached out to the illustrious David C. Baker. David is the head of ReCourses, which provides consulting services and educational events for marketing firms. In Jeff’s story, David says a lot about branding and storytelling, including this.

“Alignment is simply telling the truth: To your customers, to your employees, and to yourself. When you do that everything else falls into place. Then your brand makes sense and the stories you tell support your brand — because your brand is you.”

Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work. I hope he agrees with me.

To learn more,

Zeus returns for Scion’s release series

April 25, 2024October 3, 2011 by Roger Darnell

Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology’s father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign … Read moreZeus returns for Scion’s release series

“Brand New Conference” coming to SF in September

April 25, 2024September 6, 2011 by Roger Darnell

The Brand New Conference is a one-day event focusing on the practice of corporate and brand identity, organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit. A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers.

Leviathan turns one

April 25, 2024June 28, 2011 by Roger Darnell

To commemorate the one-year anniversary of launching design-focused production studio Leviathan in Chicago, company principals Chad Hutson, Jason White, Matt Daly and their colleagues recently threw a very happy birthday block party.

Sharing secrets: Kinect hacking

April 25, 2024June 27, 2011 by Roger Darnell

The fascinating video featured with this story was just released in May, and it’s already aging. It ran with the Wired story “Six Months Later, Kinect Hacks Flourish” to coincide with a presentation by computer scientist Johnny Chung Lee at Wired’s Disruptive by Design business conference, and since then, the phenomenon has literally taken the tech and creative worlds by storm.