In-depth PR case study materials follow. Last Updated 29 July 2024
Visual Timeline and PR Case Study: Sarofsky
In-depth PR case study materials follow. Last Updated 29 July 2024
Motion Graphics
In-depth PR case study materials follow. Last Updated 29 July 2024
Sarofsky Labs are back!
Chicago-based one-stop cross-media production company Sarofsky is opening its doors and inviting the world-at-large to take part in a series of educational opportunities. The ongoing workshop series is entitled Sarofsky Labs.
Company principal, creative director and director Erin Sarofsky, explains her reasons for lighting this fuse: “After speaking at global creative conferences including FITC, F5, DesignThinkers, the AIGA National Design Conference and OFFF, I realized that engaging in the community is just as important to the field as doing the work. What better way to do that than by opening up our studio and inviting talented people in for a workshop? It’s intimate, personal, and offers invaluable working experience inside our world.”
Introducing Between the Keyframes
Courtesy of Motionographer: With Between the Keyframes, industry legends Austin Shaw and Erin Sarofsky take on hot topics in an effortless back and forth as they candidly discuss the crazy world of Motion Design, from their biggest mistakes to their ample frustrations to the unique insights that will tee up the next generation.
Visual Timeline and PR Case Study: Transparent House
In-depth PR case study materials follow. Last Updated 13 August 2022
Read moreVisual Timeline and PR Case Study: Transparent House
Visual Timeline and PR Case Study: Scholar
In-depth PR case study materials follow. Last Updated 7 December 2020
Visual Timeline and PR Case Study: BLOCK & TACKLE
In-depth PR case study materials follow. Last Updated 12 Sep. 2020
Case Study: Leviathan
Leviathan’s Reputation Soars Worldwide as Specialized Creative Agency Reinventing Design, Digital Media, and Interaction
Close Cooperation Between Management, Reps and DWA Maximized Stellar Opportunities, Positioned Company as Legitimate Rockstar
See also: Visual Timeline & PR Case Study
A key component of cross-discipline design and innovation consultancy Envoy Group, 
Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes, The Verge, Vox and Wired, among many others.
Interested in being a guest speaker? Start early!
If you have the goal of becoming a successful guest speaker in the business world, I have some tips to share about getting started. These are based on my experiences working with some very talented people who are currently on-the-rise as star presenters, including Erin Sarofsky – and Chad Hutson and Jason White, the principals of Leviathan. Here are the preliminary tips (two more follow below):
- Start early
- Focus on these efforts as a key business activity
- Set your sights strategically to target the right opportunities
- Have a very specific vision for your proposed presentation and communicate it with the correct person before the deadline while also providing a well-organized summary of your speaking history
Designing characters, stories and more with Jose Sebastian Gomez
If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out.
As you’ll see there, much of the company’s extraordinary content leverages the character design talents of Co-Founder, Creative Director and Director Jose Sebastian Gomez.
Read moreDesigning characters, stories and more with Jose Sebastian Gomez
Case Study: Troika Design Group
Last updated on Aug. 30, 2004: 2004 Public Relations Campaign Set Prestigious Tone for Troika Design Group
“Showcased Spectacular Achievements and Unique Market Position”
See also: MEDIA COVERAGE
Troika Design Group was a multidisciplinary, award-winning design company in Hollywood consisting of designers, producers, animators, editors and conceptual thinkers who specialized in network branding, promotional and advertising campaigns and show packaging. The DWA public relations campaign ran from February through August of 2004.
Executive Summary
At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network.