Productivity – Page 12 – universal positive

Forces for good: TONIC and YOU

April 23, 2024June 14, 2011 by Roger Darnell

TONIC is a platform for brands (consumers, celebrities and causes) to educate, interact and engage consumers around positive actions. Started as a destination for good news content, TONIC now generates its own news via the worlds of Silicon Valley, Madison Avenue, Philanthropy and Hollywood. This week they shared 10 thoughtful tips on ways to do good and be awesome this summer.

As their social media marketing manager Alethia Austin writes, “Here at Tonic, we believe the things to do during summer that are the most fun are those that have a positive effect on you, the people around you and our beautiful planet. We’ve put together a few ideas for you to consider when you find yourself wondering what to do during these long, wonderful summer days.”

I’ve summarized their suggestions below, but encourage you to check out the full article linked above for further ideas and inspiration. Thank you very much for your interest, and for doing your part to make our world better for us and generations to come.

The one-man international advertising ambassador, and his Archive

April 23, 2024May 16, 2011 by Roger Darnell

After learning of the recent passing of Walter Lürzer, I wanted to update this entry I originally dedicated to him four years ago (below), share the intriguing autobiographical video above, and encourage anyone interested to read this wonderful Tribute written by Michael Conrad, his friend of 50 years. Dear Mr. Lürzer, thank you for the inspiration! You will be missed.

When I graduated from college in 1990, my personal interests largely drew from the realms of narrative film, literature and poetry. Many of the post-college jobs I landed were in production, but to my surprise, some of the more interesting ones built more upon my nonfiction writing abilities and the things I learned pursuing a PR/journalism minor. After years of working on high-profile TV shows and video projects, I ultimately homed-in on the field of publicity and public relations as a perfect means for earning a living which allowed me to independently make big impacts for others and their companies by using all of my talents. I still dream of being a filmmaker and a novelist, and sometimes, I get especially excited about the characters and other ‘materials’ coming my way each day as I handle my clients in the worlds of film and TV production and advertising.

Indeed, reading the Letter from the Publisher in the January edition of Lürzer’s Archive makes me realize that, if I would have been exposed to Walter Lürzer earlier in my career, I might have moved to Salzburg in the hopes of landing a job with him. The January ’07 opening letter finds Walter in Patna, a city in India

Shilo: Stronger, smarter, better

April 23, 2024May 9, 2011 by Roger Darnell

In April, creative production company Shilo delivered its patent commercial production brilliance far and wide. Enjoy the newest additions to the video slideshow above, which include the following. Saucony “What is Strong?” :60, director Andre Stringer’s first-ever TV spot for leading global performance athletic footwear and apparel supplier Saucony(R), via brand development firm Mechanica. The … Read moreShilo: Stronger, smarter, better

Forces for good: Ventilate Japan

April 23, 2024May 3, 2011 by Roger Darnell

Ventilate Japan is a charity poster series donating 100% of all profits to the Red Cross, benefiting those who suffer from the Great East Japan Earthquake. Curated by graphic artist and publisher Michael Brown, Ventilate Japan is an initiative of ventilate.ca and each of the contributing artists as well as its sponsors. The group’s goal is to not only raise funds but to also raise awareness of the scale of this disaster, the physical and psychological toll taken by its victims, as well as the on-going threat posed by spent nuclear fuel.

Joshua Frankel’s Plan of the City

April 23, 2024April 25, 2011 by Roger Darnell

“Plan of the City” is an amazing new animated film conceived and directed by Joshua Frankel. Combining live-action footage, animated elements, illustrations and images including public domain photos taken by the Mars rovers Spirit and Opportunity, the visually stunning 13-minute film artfully envisions New York City’s unique architectural fixtures blasting off from Earth and resettling … Read moreJoshua Frankel’s Plan of the City

Happy F5 everyone!

April 22, 2024April 11, 2011 by Roger Darnell

This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom, where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could.

Please help save our supplies!

April 22, 2024March 28, 2011 by Roger Darnell

The video featured above is an SOS. It was first sent by DOC2DOCK, a non-profit organization that saves usable medical supplies from being discarded in the U.S. and sends them to hospitals in the developing world. Now, you can send the SOS further, and join the cause. Spread this SOS. Save Our Supplies. www.facebook.com/DOC2DOCK The … Read morePlease help save our supplies!

TED’s 2011 Ads Worth Spreading

April 22, 2024March 22, 2011 by Roger Darnell

For supporting its 2011 Ads Worth Spreading project, TED thanks YouTube, AICP, NiceSpots, Art Directors Club, The One Club/One Show, 4A’s, IAA, IAB and Contagious Magazine.

Killer Reels: Leviathan

April 22, 2024March 14, 2011 by Roger Darnell

Leviathan is a design-focused production studio specializing in the creation of large-scale visual experiences across all media. The emerging studio’s leaders are champions of breakthrough design and branding who draw from experiences earned within the world’s leading digital agencies, production companies, VFX and motion studios. Also leveraging the talents of extraordinary storytellers, software developers, producers … Read moreKiller Reels: Leviathan

Visual poetry 1-2-3 punch from Shilo

April 22, 2024January 27, 2011 by Roger Darnell

Every day, the official Vimeo account for creative production company Shilo averages over 450 plays from fans, respected artists and leading creative people worldwide. Some of the work you’ll find there is extremely well known, while I’m sure you’ll be surprised by other featured projects. Today it’s my pleasure to share three videos that have factored largely into Shilo’s success to-date. First, above, behold Guinness “Spoken Word,” the quintessential Shilo commercial achievement created in 2008 in conjunction with Saatchi & Saatchi in London and Mark Hanrahan. This film directed by Andre Stringer has inspired new legions of fans for Shilo worldwide. Can you believe it was passed over by virtually every major awards show in 2009?