Productivity

Flavor’s on the rise at Cutters Studios…

It’s been almost 10 months since Cutters Studios rebranded its design and VFX division, which since 1997 had built a solid reputation in Chicago as Sol Design FX. With the addition of executive creative director Brad Tucker and executive producer Darren Jaffe, last August the company opened-up shop in Santa Monica and began life with a new name: Flavor.

At the time, Cutters Studios president and CEO Tim McGuire shared these insights: “Something new and exciting is happening in the design industry and it’s time to refocus our talent and effort to make a statement. Brad and Darren are true leaders in motion design known throughout the industry. They will work closely with all of the Cutters Studios locations.”

Read moreFlavor’s on the rise at Cutters Studios…

Sharing secrets: Know your audience!

When trying to communicate with someone, it is vitally important to understand who that person is, whether or not they speak your language, their age, where they live… and also, factors like what’s on their mind right now, and where they are physically. The point of this article is to emphasize that communication – and marketing – is usually a waste of time if the particulars of the human beings comprising the audience are not taken into account. Personally, I’m shocked at how often people fail to address this mission-critical first step, explained so effectively by Seth Godin in the video presented here.

Effective communicators like Mr. Godin begin their programs by assessing their target audiences, exploring the relevant demographics and/or psychographics, and analyzing data. Indeed, the information we exude into the world is measured and used… whether we know it or not.

Read moreSharing secrets: Know your audience!

Sarah Klein, Tom Mason and Redglass Pictures: Thanks for the documentary

What is the magic that allows us to connect across any span of time, distance or imagination to experience the lives and lessons of others? Of course, it’s what we simply call the story. For me personally, some of the most riveting and impactful storytelling of my lifetime has been courtesy of filmmaker Ken Burns. Like legions of other Americans and fans of quality historical entertainment all around the world, Mr. Burns’ epic works have reached me thanks to television and the internet. And while his past projects have helped shape my world view and my aims for living, beyond his work, he is mostly a mystery to me. For all of these reasons, I’m very thankful to the filmmakers Tom Mason and Sarah Klein of Redglass Pictures who created the powerful short film embedded here… to offer us all more insights into Ken Burns himself and his unique perspective on story.

“We live in a rational world where absolutely we’re certain that one and one equals two, and it does,” Burns says in the short film, “Ken Burns: On Story.” “But the things that matter most to us, some people call it love, some people call it God, some people call it reason, is that other thing where the whole is greater than the some of its parts, and that’s the three.”

Read moreSarah Klein, Tom Mason and Redglass Pictures: Thanks for the documentary

Explore brand as possibility with Lippincott

Lippincott is a leading brand strategy and design firm with a 70-year heritage crafting authentic stories, memorable experiences and winning strategies for the world’s most iconic brands. Its expertise spans all aspects of brand building including strategy, design, experience innovation and organizational engagement. Recent clients include 3M, Delta Air Lines, Hyatt, Infiniti, Samsung, Starbucks and Walmart. Lippincott is part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies.

Read moreExplore brand as possibility with Lippincott

WIRED Video

From Silicon Valley to the depths of the ocean, from alien planets to the human brain, WIRED shows you how science and technology are remaking our world.

And now they bring you WIRED on Video. Mr. Know-It-All answers your urgent questions with scientific rigor, John Hodgman and David Rees partner up for a little surveillance comedy,

Read moreWIRED Video

LOTS to be found at “Lost”

Lost At E Minor is an online publication of inspiring art, photography, music, and more for creative people. Founded by brothers Zolton and Zac Zavos in 2005, Lost At E Minor is an imprint of Australia’s Conversant Media, also publishers of the country’s sports opinion site The Roar. Lost At E Minor’s worldwide team of editors and writers based in cities from Bogota, Berlin, New York, Melbourne and many locales in between report from 21st century civilization’s leading edge, providing a constant source of creative inspiration.

Read moreLOTS to be found at “Lost”

Success builds for Sam Jones on and off camera

One of the many highlights of my work handling PR for Tool of North America back in 2004-2006 was having the opportunity to meet the acclaimed photographer and director Sam Jones, and handling the campaign announcing him joining Tool for commercial representation. Since then, Sam has hooked-up with RSA Films for commercial representation, while also following his passions to very impressive new heights in the fields of publishing and production.

Last year, Sam launched Off Camera as a website, magazine, television show, and podcast drawing upon his passion for the long form conversational interview, and his connections with a myriad of high-profile artists, actors, musicians, directors, skateboarders, photographers, and writers. In May, Rob Haggart – the former director of photography for Men’s Journal and Outside Magazine – ran a story about “Off Camera” on his popular website, A Photo Editor. Here is an excerpt:

Sam Jones is a go-to photographer for many magazines, studios and ad agencies when it comes to shooting actors. In over 20 years of shooting he’s noticed an unfortunate trend working for magazines. Less time; less control over wardrobe, location, heck even what side of the face you get to shoot; less choice in what to shoot with; which in his mind equals less exciting pictures. No unguarded moments or glimpses into their real lives. So, he decided to do something about it and created his own vehicle for “more” called offCamera.

Read moreSuccess builds for Sam Jones on and off camera

Great to know: Steven Masur

Exactly twenty-two years ago, during my employment with Ivan Tors Entertainment, I was hunkered down writing my first screenplay, which was for “Flipper: The Movie.” Delivered early in January, 1992, that script helped the firm move forward in all of its development discussions, and I was given a small sum and a contract stating that the majority of my compensation as the screenwriter was contingent upon the film being made.

Read moreGreat to know: Steven Masur

Randy Baker: On Location


Along with my mentor and dear friend Randy Baker, I am very proud to announce the release of our book, “Randy Baker: On Location” by yours truly. It’s available now in Softcover, Hardcover and Digital editions with no markup: http://blur.by/1crueUG Thank you very much for taking a look and for any support and feedback.

Read moreRandy Baker: On Location

The FvF mixtape series

Freunde von Freunden (FvF) is an international interview magazine that portrays people of diverse creative and cultural backgrounds in their homes and within their daily working environments. Its content aspires to present multifaceted personal perspectives that offer impressions of cities, various artistic industries and international urban living. By introducing real people from around the world … Read moreThe FvF mixtape series

© 2024 universal positive • Powered by