Rock Paper Scissors – universal positive

Case Study: a52

April 4, 2024January 15, 2010 by Roger Darnell

Last updated on Jan. 15, 2010: a52 Earns Continuous Coverage in Target Market and Industry Trade Media, Extends Key Vendor and Client Relationships

“Strategic Public Relations Campaign Keeps a52 Atop Industry Radar”
See also: a52 MEDIA COVERAGE . ELASTIC MEDIA COVERAGE . ROCK PAPER SCISSORS MEDIA COVERAGE

a52, an award-winning LA-based visual effects boutique serving the international commercial, music video and premium-television industries.

Executive Summary
During DWA’s 10-year tenure as the PR agency of record for a52 (2000-2010), projects touched by the immense talents at the LA-based visual effects boutique earned top honors from Adweek, Advertising Age, ‘Boards, Creative Review, Creativity, SHOOT and Shots, top Automotive Advertising, BDA, British Design and Art Direction, Clio, Emmy (Best Main Title and Best Commercial), International Andy, London International Advertising and PROMAX Awards, among many others… and screened at the Museum of Modern Art in the prestigious annual AICP Show each and every year.

Expanding Artistry from LA Design Studio Elastic

April 3, 2024December 3, 2009 by Roger Darnell

I expect that most of my Facebook and creative industry friends who have seen all the amazing project work I’ve been sharing from LA-based full-service design studio Elastic will agree that the company’s phenomenal artists have hit every project they’ve touched out of the park. From the recent Honda Accord Crosstour “Instruments” and “Boxes” spots for ad agency RPA, to the Verizon “iDon’t,” “Surfer” and “Homing Device” Droid spots for mcgarrybowen, the adidas “It’s On Me For We” spots for 180/LA, the Lexus HS Pods spots for Team One, and more cool work for FUEL TV, Nike and others, sharing the company’s artistry over the past year has been an amazing adventure for yours truly. At this point, I’d like to take this opportunity to sincerely thank anyone who has shared the company’s work; your interest in Elastic is appreciated immensely!

Heroes of heroes: Damion Clayton

April 3, 2024October 22, 2009 by Roger Darnell

My formal studies into the amazing artform of the music video began in 1981, when MTV first appeared. I was 15. Soon, I’d watched so many that I was dreaming them… and since then, hearing great music has always triggered MTV-inspired cinematic visions. Today, my studies continue, and I consider myself very lucky to have crossed paths with many masters in this field, each of whom is a hero to a director who has made something I’ve seen on television and loved, for one reason or another. Damion Clayton, editor at Rock Paper Scissors, is one of those heroes.

Editors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy

April 3, 2024September 17, 2009 by Roger Darnell

Last September, “Stand Up to Cancer” (https://standuptocancer.org) was broadcast live and commercial-free simultaneously on ABC, CBS and NBC, and was seen in over 170 countries. During the broadcast, which was produced by Laura Ziskin Productions and Seligman Entertainment, and hosted by Halle Berry, Jessica Alba, Sheryl Crow, Charles Barkley and Melissa Etheridge, the event raised more than $100 million in an unprecedented effort to end cancer’s reign as a leading cause of death. Meanwhile, last Sat., Sept. 12, 2009,

A ray of hope from Levi’s and Walt Whitman, courtesy of Wieden+Kennedy

April 3, 2024July 29, 2009 by Roger Darnell

Since the world we live in is constantly changing, I guess it’s pretty easy to feel that anything from ‘yesterday’ is irrelevent. I recently read a critique of one of my clients’ latest ad campaigns, where the facets included a couple of really cool and interesting microsites. The critical comment said, “Microsites are so five minutes ago.” It made me think, my how some people love to hear themselves talk, even when their words make no sense. Earlier this month, Wieden+Kennedy Portland launched an arguably fascinating initiative for Levi’s called the GoForth campaign, which features the “America” spot I’ve embedded above.