Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
It’s my sincere pleasure to announce global creative agency ATTIK’s new online episodic reality series from Scion entitled “Reinvent The Wheels” and the agency’s innovative cross-platform campaign behind it. The series debuted online this week. Scion’s project press release from Rogers & Cowan is available here. I look forward to hearing from you if I … Read moreScion debuts online reality series “Reinvent The Wheels”
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) recently detailed their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate.
In my humble opinion, iParticipate.org has been doing an outstanding job of promoting its very important mission and inciting us all to consider volunteering to support members of the military who have done so much for us all through their military commitments. The above public service announcement (PSA) was released back in September, and I wanted to share it, and also include its transcript.
Read moreJoining iParticipate.org in honoring Veterans today and tomorrow…
This week I had the pleasure of attending a webinar entitled, “Tweet this! Using Twitter and Social Media to Promote your Project and Yourself,” which was organized and moderated for StudioDaily.com by Film & Video Magazine’s Editor-in-Chief Bryant Frazer, and featured Mike Monello, co-founder and executive creative director at Campfire Media and co-producer of “The Blair Witch Project,” Erik Proulx, freelance creative director, copywriter, employment activist, social entrepreneur at Please Feed the Animals, and director of the short documentary film, “Lemonade,” Ian Schafer, CEO of Deep Focus, and Paul Klinke and Tobin Nageotte, co-founders of thirtysevenclick, and producers of the independent comedic short “Moustachette.”
Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, co-creative director Judy Wellfare and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.
Read moreWe Are Plus relaunches, drives positive brand movement worldwide
Last September, “Stand Up to Cancer” (https://standuptocancer.org) was broadcast live and commercial-free simultaneously on ABC, CBS and NBC, and was seen in over 170 countries. During the broadcast, which was produced by Laura Ziskin Productions and Seligman Entertainment, and hosted by Halle Berry, Jessica Alba, Sheryl Crow, Charles Barkley and Melissa Etheridge, the event raised more than $100 million in an unprecedented effort to end cancer’s reign as a leading cause of death. Meanwhile, last Sat., Sept. 12, 2009,
Read moreEditors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy
At some point over the past several weeks, my eyes were opened to the global water crisis, but I see now that I’m only beginning to get the full picture. Last week, I posted an entry on Irena Salina’s “FLOW,” and last night, my wife and I had another chance to see that amazing film thanks to it being repeated on the Sundance Channel. This morning, we found it there again and watched more of it with our 8-year-old daughter. After these viewings, I realized that there was a second powerful film I had recently seen (thanks again to Sundance Channel) on this subject: filmmaker Kevin McMahon’s “WATERLIFE.”
Filmmaker Irena Salina has created an amazingly powerful documentary film entitled “FLOW: For the Love of Water,” which debuted at the 2008 Sundance Film Festival and has since won the International Jury Prize at the Mumbai International Film Festival, as well as Best Documentary honors at both the Vail International Film Festival and the United Nations Association Film Festival. Within the past several weeks, I saw the film on the Sundance Channel, and I want to encourage as many people as possible to see it. If interested, you can order the film on DVD by visiting this link.
Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy.
Read moreEarth Island Institute asks tomorrow’s leaders, “What would Dave do?”
Cyclone Nargis hit Burma on May 3, 2008, dramatically increasing the suffering of more than 55 million people already living under the unjust rule of a notorious military government. News of the peaceful 2007 protests of hundreds of thousands of Burmese citizens reached the world over the internet, inciting executives from MTV and Ogilvy and Mather into action. Together, these groups enrolled many key players in creating, distributing and promoting a poignant, dramatic short film, targeted to MTV viewers and influential passionistas worldwide, all to urge the global community to support the people of Burma and donate to relief efforts.
Read moreCause Marketing Case Study: MTV Networks International’s “Burma Viral”