Winning friends and influencing people, in all the right ways….

Many thanks to AccuQuote VP of marketing and business development Sean Cheyney and the publishers of iMediaConnection.com for the recent post entitled 5 ways to ruin your industry reputation. In the piece, Sean uses his talking points to share colorful and insightful thoughts on some of the things people really do every day which can work against them big time. Personally, the behaviours Sean describes really drive me crazy, and I know we’ve all experienced our share of them first-hand — probably by the time we entered the first grade. On some level, I am thankful for all the hatred, conflict and negativity I’ve encountered in the world, because it has made me realize how very much I care about diplomacy, peace and optimism. To me, conducting myself through positive, sincere, well-meaning behaviours is of the utmost importance in managing my reputation… and my overall success in life. In this spirit, I’m spinning Sean’s points to provide three reputation-savers likely to keep each of us on firm ground, both professionally and socially.

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Marketing Case Study: “The Blair Witch Project”


By Roger Darnell

..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.

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Case Study: Endless Noise

Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”

Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.

Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”

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