Thornberg & Forester – universal positive

Promo video primer: 30 first-class examples

May 14, 2024June 22, 2020 by Roger Darnell

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected working alongside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, each is artistic enough to appeal to just about everyone.

Thornberg & Forester’s time

May 9, 2024March 28, 2013 by Roger Darnell

It has been almost two years since fate connected me with Elizabeth Kiehner, Scott Matz, Justin Meredith and their colleagues at the award-winning NYC-based design and digital production company Thornberg & Forester, and as time marches on, their story just keeps getting better. Most recently, they collaborated with the gentlemen behind Paris-based creative agency VERSUS for a new global campaign for Bisquit Cognac.

Gift Togetherness

May 8, 2024December 18, 2012 by Roger Darnell

I am very proud to share Thornberg and Forester’s “The Gift of Togetherness,” part of a powerful campaign from DDB Chicago promoting Ronald McDonald House Charities. The campaign’s goal is to raise $1 million by December 31; for every dollar raised, 90 cents support programs globally! To learn more about RMHC and be a part … Read moreGift Togetherness

Half the Sky: Thanks for the Documentary

May 6, 2024October 1, 2012 by Roger Darnell

Thankfully, the Half the Sky Movement is well underway tonight, continuing a vital quest to turn oppression into opportunity for women worldwide. The Movement’s documentary begins its two-night engagement on PBS about an hour from now on the U.S. East Coast. Produced for PBS’s Independent Lens by Show of Force, the film is based on … Read moreHalf the Sky: Thanks for the Documentary

“Produce!” a great team effort for Thornberg & Forester

May 6, 2024June 22, 2012 by Roger Darnell

One of the highlights of working with the bright and innovative talents at Thornberg & Forester (T&F) over the past year was helping to write the script for the promo I’m embedding above. This project is a teaser for a colorful and informative interstitial series that T&F created for Cooking Channel which the network started … Read more“Produce!” a great team effort for Thornberg & Forester

Thornberg and Forester does Bob Odenkirk

May 6, 2024April 25, 2012 by Roger Darnell

Last month, Adult Swim aired “Let’s Do This!” — a new live-action comedy pilot created and produced by Bob Odenkirk, Brian Jarvis and Jim Freeman. Among many well-known comedic talents, the show stars Odenkirk as Cal McKenzie-Goldberg, who runs independent movie studio Cal-Gold Pictures from a strip mall in North Hollywood, USA. In the show’s pilot, Cal is contracted by a drug lord in Uganda to make a wizard movie, with hilarious results. By visiting this link, you can watch – and even embed – the entire show.

Dice.com amazementariness from Barkley, Thornberg and Forester

May 6, 2024February 27, 2012 by Roger Darnell

Last year, advertising agency Barkley (https://www.barkleyus.com) collaborated with design and production company Thornberg & Forester (T&F) to create five theatrical spots for Dice (https://www.dice.com), the career hub for tech. As you can see in the YouTube Playlist embedded above, they all use a very distinctive creative and storytelling style to appeal to their audience. When … Read moreDice.com amazementariness from Barkley, Thornberg and Forester