Tips – Page 15 – universal positive

Confessions from a dangerous media mind…

April 1, 2024January 3, 2008 by Roger Darnell

Over the past 40 years, Max Clifford made his mark on society and the world as a key influencer of the global media. After a brief career as a music journalist, he joined EMI at the age of 19 and went on to craft publicity campaigns for The Beatles, Stevie Wonder, Marvin Gaye, Diana Ross, … Read moreConfessions from a dangerous media mind…

Leadership brand-building in one easy step…

April 1, 2024December 5, 2007 by Roger Darnell

Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…

Roger D’s tips for superior public and media relations: Getting started…

April 1, 2024November 13, 2007 by Roger Darnell

As a public relations (PR) professional, I see a lot of edgy cross-chatter about my field in the blogosphere, and while I normally don’t leap into the debates, occasionally, something will get under my skin. That happened a few weeks ago when Rohit Bhargava wrote a piece on his Influential Interactive Marketing blog with the subject line of “The Future of PR Means Dumping The Inferiority Complex.” Rohit backed-up his antagonizing claim by writing that PR is rising in importance at least in part because “…it is about more powerfully articulating where a client needs to go and becoming the partner that gets them there.”

Next week, I will be off on vacation with my family, giving thanks for a sensational 2007. Due in part to this virtual jab from Rohit, the process of gathering my thoughts for this post has led me to realize that my knowledge, expertise and talents in the field of public and media relations definitely are worth shouting about.

Read moreRoger D’s tips for superior public and media relations: Getting started…

Marketing Case Study: “The Blair Witch Project”

April 1, 2024June 12, 2006 by Roger Darnell

By Roger Darnell

..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.

Marketing Case Study: “My Big Fat Greek Wedding”

April 1, 2024June 1, 2006 by Roger Darnell

by Roger Darnell ..Challenge.. Although modern studio films often have a marketing budget that exceeds $20 million, the marketers behind “My Big Fat Greek Wedding” had to make due with only $1 million. The executive team included IFC Films’ Bob Berney, producers Paul Brooks, Tom Hanks and Rita Wilson, plus Cynthia Rhea and her colleagues … Read moreMarketing Case Study: “My Big Fat Greek Wedding”