Freeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers

The filmmakers from creative production company Shilo, together with We Make It Good creative director Clayton Vomero, have partnered with The FADER to release the next editions of their original mix series, and are very proud to announce the We Make It Good / Fader Mix Series Volume 7 release, featuring Italian DJ duo Crookers. … Read moreFreeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers

How to ace your next speaking gig

It seemed to work out pretty well for Sir Isaac Newton, Kareem Abdul-Jabbar and Stephen Hawking, among many others, so I hope you won’t mind me metaphorically standing on the shoulders of giants in presenting this universal positive entry. This week, I am returning to one of my favorite thought-leading sources — Rohit Bhargava — … Read moreHow to ace your next speaking gig

Three steps to business planning success…

Many of us dream of hatching our own business schemes, driven by our desires to solve problems in new or improved ways, or maybe just to offer something we feel we can sell for a profit… and to do so in our own ways. Personally, I have had active roles in scores of start-up dialogues over the years, each entrenched within its own unique setting. Something I have learned is that business planning is always difficult — and also, while business planning advice is easy to come by, in my humble opinion, it’s not all good. So today, I am sharing some of the best, most actionable information I’ve come across recently, to help would-be entrepreneurs cut to the chase and give themselves the greatest chance of making their entrepreneurial dreams come true.

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Confessions from a dangerous media mind…

Over the past 40 years, Max Clifford made his mark on society and the world as a key influencer of the global media. After a brief career as a music journalist, he joined EMI at the age of 19 and went on to craft publicity campaigns for The Beatles, Stevie Wonder, Marvin Gaye, Diana Ross, … Read moreConfessions from a dangerous media mind…

Leadership brand-building in one easy step…

Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…

Roger D’s tips for superior public and media relations: Getting started…

As a public relations (PR) professional, I see a lot of edgy cross-chatter about my field in the blogosphere, and while I normally don’t leap into the debates, occasionally, something will get under my skin. That happened a few weeks ago when Rohit Bhargava wrote a piece on his Influential Interactive Marketing blog with the subject line of “The Future of PR Means Dumping The Inferiority Complex.” Rohit backed-up his antagonizing claim by writing that PR is rising in importance at least in part because “…it is about more powerfully articulating where a client needs to go and becoming the partner that gets them there.

Next week, I will be off on vacation with my family, giving thanks for a sensational 2007. Due in part to this virtual jab from Rohit, the process of gathering my thoughts for this post has led me to realize that my knowledge, expertise and talents in the field of public and media relations definitely are worth shouting about.

Read moreRoger D’s tips for superior public and media relations: Getting started…

Marketing Case Study: “The Blair Witch Project”


By Roger Darnell

..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.

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Marketing Case Study: “My Big Fat Greek Wedding”

by Roger Darnell ..Challenge.. Although modern studio films often have a marketing budget that exceeds $20 million, the marketers behind “My Big Fat Greek Wedding” had to make due with only $1 million. The executive team included IFC Films’ Bob Berney, producers Paul Brooks, Tom Hanks and Rita Wilson, plus Cynthia Rhea and her colleagues … Read moreMarketing Case Study: “My Big Fat Greek Wedding”