Freeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers

The filmmakers from creative production company Shilo, together with We Make It Good creative director Clayton Vomero, have partnered with The FADER to release the next editions of their original mix series, and are very proud to announce the We Make It Good / Fader Mix Series Volume 7 release, featuring Italian DJ duo Crookers. … Read moreFreeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers

Case Study: PostWorks

Last updated on Jan. 30, 2009: PostWorks Expands Services, Marketshare and Markets as Leading One-Stop U.S. Post Production Resource

“Strategic Public Relations Campaign Focused Sales and Marketing Efforts, Positioned Unmatched Resources and Commitment to Quality Customer Service”
See also: MEDIA COVERAGE

PostWorks is one of the film and television industry’s most advanced and comprehensive digital motion picture and HD post-production companies. In 2007, PostWorks expanded into Los Angeles, launching the first post-production company designed from the ground up to leverage data-centric and future-looking technologies. PostWorks and its global mobile post-production systems provider Orbit Digital were acquired in 2009 by H.I.G. Capital, a leading Miami-based private equity firm, as an addition to its Telecorps Holdings family of companies, which includes Wexler Video and Coffey Sound.

Executive Summary
During DWA’s five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company’s presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its very successful 2007 expansion into Los Angeles.

Read moreCase Study: PostWorks

“Daddy” King at the 1977 Presidential Inauguration

Rev Martin Luther King, Sr. "Daddy King" – Washington, DC,originally uploaded by Michael6076. During this inspirational 2009 inaugural celebration, I am very mindful of the road that has brought us to the present. Today, Jan. 19, is the day when we honor Martin Luther King, Jr., for all he did for America, and for all … Read more“Daddy” King at the 1977 Presidential Inauguration

The American dream….

In so many ways, today is just like every other day. Some people who have set out to achieve something will be successful, while others may be disappointed in their quests. Depending upon fate, we can probably expect those in either of those groups to find, soon enough, that their journeys continue… that another day will come when they’ll have another chance at victory. At the same time, there’s a good reason why, in 2008, so many people are still familiar with a phrase written more than 2,000 years ago by the Roman poet known as Horace: carpe diem… seize the day.

Read moreThe American dream….

Winning friends and influencing people, in all the right ways….

Many thanks to AccuQuote VP of marketing and business development Sean Cheyney and the publishers of iMediaConnection.com for the recent post entitled 5 ways to ruin your industry reputation. In the piece, Sean uses his talking points to share colorful and insightful thoughts on some of the things people really do every day which can work against them big time. Personally, the behaviours Sean describes really drive me crazy, and I know we’ve all experienced our share of them first-hand — probably by the time we entered the first grade. On some level, I am thankful for all the hatred, conflict and negativity I’ve encountered in the world, because it has made me realize how very much I care about diplomacy, peace and optimism. To me, conducting myself through positive, sincere, well-meaning behaviours is of the utmost importance in managing my reputation… and my overall success in life. In this spirit, I’m spinning Sean’s points to provide three reputation-savers likely to keep each of us on firm ground, both professionally and socially.

Read moreWinning friends and influencing people, in all the right ways….

How to ace your next speaking gig

It seemed to work out pretty well for Sir Isaac Newton, Kareem Abdul-Jabbar and Stephen Hawking, among many others, so I hope you won’t mind me metaphorically standing on the shoulders of giants in presenting this universal positive entry. This week, I am returning to one of my favorite thought-leading sources — Rohit Bhargava — … Read moreHow to ace your next speaking gig

Words from the wise: Quick chats with leading brand designers


Next month, the Corporate Design Foundation will convene its 3rd Annual @Issue Business & Design Conference in New York. Offering attendees a full day’s worth of opportunities to hear from the CEOs of Herman Miller and other prominent companies on how design has positively impacted their bottom lines, the event will also host talks with the companies’ creative and design directors. For more insights

Read moreWords from the wise: Quick chats with leading brand designers

Three steps to business planning success…

Many of us dream of hatching our own business schemes, driven by our desires to solve problems in new or improved ways, or maybe just to offer something we feel we can sell for a profit… and to do so in our own ways. Personally, I have had active roles in scores of start-up dialogues over the years, each entrenched within its own unique setting. Something I have learned is that business planning is always difficult — and also, while business planning advice is easy to come by, in my humble opinion, it’s not all good. So today, I am sharing some of the best, most actionable information I’ve come across recently, to help would-be entrepreneurs cut to the chase and give themselves the greatest chance of making their entrepreneurial dreams come true.

Read moreThree steps to business planning success…

Confessions from a dangerous media mind…

Over the past 40 years, Max Clifford made his mark on society and the world as a key influencer of the global media. After a brief career as a music journalist, he joined EMI at the age of 19 and went on to craft publicity campaigns for The Beatles, Stevie Wonder, Marvin Gaye, Diana Ross, … Read moreConfessions from a dangerous media mind…