Since the world we live in is constantly changing, I guess it’s pretty easy to feel that anything from ‘yesterday’ is irrelevent. I recently read a critique of one of my clients’ latest ad campaigns, where the facets included a couple of really cool and interesting microsites. The critical comment said, “Microsites are so five minutes ago.” It made me think, my how some people love to hear themselves talk, even when their words make no sense. Earlier this month, Wieden+Kennedy Portland launched an arguably fascinating initiative for Levi’s called the GoForth campaign, which features the “America” spot I’ve embedded above.
Read moreA ray of hope from Levi’s and Walt Whitman, courtesy of Wieden+Kennedy
