Feature – Page 28 – universal positive

Honorable Murray Silver, on Rev. Martin Luther “Daddy” King, Senior

April 3, 2024July 20, 2009 by Roger Darnell

My dear friend, the Honorable Murray Silver, Esquire, was recorded during a June 2008 presentation for students and faculty of Hilton Head Preparatory School, honoring Rev. Martin Luther “Daddy” King, Senior. A world-famous trial lawyer, former Atlanta Municipal Court Judge and long-serving advisor to the Martin Luther King, Jr., Center for Non-Violent Social Change, Mr. Silver had a close personal friendship with Daddy King that lasted for many years, and intertwines their fates to this very day.

Filmmakers from Shilo make a run for the ages

April 3, 2024June 4, 2009 by Roger Darnell

“After listening to the record, I just fell in love with the poetry of the song and lyrics,” began Andre Stringer….

What’s great about summer, in a bottle…

April 3, 2024May 28, 2009 by Roger Darnell

Bud Light: The summer state of mind

Read moreWhat’s great about summer, in a bottle…

The amazing Technicolor talents of director Andy Hall

April 3, 2024May 21, 2009 by Roger Darnell

From Elastic director Andy Hall

Read moreThe amazing Technicolor talents of director Andy Hall

At age 23, self-styled creative agency ATTIK keeps making “Noise”

April 3, 2024March 26, 2009 by Roger Darnell

Ask the world’s leading entrepreneurs, top-level marketers, and graphic designers what companies have inspired them the most over the past 20 years, and you will very likely hear the name ATTIK. In 2002, when Advertising Age reported that Toyota had “stunned” the automotive industry by naming a “little-known graphic design shop-cum-advertising agency” to handle its new youth brand, in validating their choice, ATTIK’s newest clients quickly pointed to the firm’s design aesthetic and its strategic thinking.

Under Armour Brings Drug-Free Drama Back to Baseball

April 3, 2024March 25, 2009 by Roger Darnell

Here’s a great story from Adrants.com’s Angela Natividad on a new commercial my clients at creative production company Shilo brought to life for Under Armour. “Instinct Fast” stars New York Mets All-Star Jose Reyes stealing two bases in one pitch. The spot also features a theatrical original score from Echolab….read more

Leadership brand-building in one easy step…

April 1, 2024December 5, 2007 by Roger Darnell

Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…

Click along with a scientific expedition, right now…

March 26, 2024November 11, 2005 by Roger Darnell

When I invented this blog five months ago, I sought to investigate the intersections of marketing, science, technology and entertainment with the objective of unearthing some practical, actionable data that would be readily useful. It’s my pleasure to dig deeper into the field of science today with a pointer to the website for Project Exploration.

Marketing to young people? Keep it real…

March 26, 2024October 26, 2005 by Roger Darnell

As a follow-up to my “Technology bridging teens’ socialization needs article” today’s Research Brief from MediaPost Communications encapsulates a new report from Forrester Research closely examining how young people communicate. Reviewing the Research Brief and Forrester’s summary for the report, which tabulates findings from a recent survey of Canadians and Americans aged 12 to 21, reiterates the need for those wishing to reach today’s youths to understand how technology factors into these individuals’ daily lives, and the importance of appropriately “talking the talk”. Among the reports’ gems are facts that reveal that two-thirds of respondents have computers, MP3 players top their wish lists, 94% have some type of device for playing games, half prefer game play to TV, and more than half seek and rely upon friends’ and familymembers’ advice before making purchases. The size of this group, in full, is estimated at 73 million.

Case study on TV’s most beloved ad campaign…

March 26, 2024August 25, 2005 by Roger Darnell

Last year, San Francisco ad agency Goodby, Silverstein & Partners hatched an idea for its clients at Hewlett Packard’s Digital Photography division which has led to some truly phenomenal results. Collaborations with the talented French director Francois Vogel, which began in 2003 in the development of another award-winning television commercial entitled “You”, produced a new … Read moreCase study on TV’s most beloved ad campaign…