universal positive – Page 24 – Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.

Experience media from Spinifex Group

April 11, 2024July 30, 2010 by Roger Darnell

I’m very proud to be working with the phenomenal Sydney-based creative communications company Spinifex Group, which is made up of authentic leaders in creating and delivering experience media.

With recent projects ranging from immersive interactive experiences to global broadcast events and epic big screen corporate communications extravaganzas, they have resolved some of the most ambitious and complex storytelling challenges of our times, with historical results. Below, I’ve organized summary notes on some of their latest projects, which as you’ll see, include numerous mesmerizing ceremonies and pavilions at the Shanghai World Expo, the Vancouver 2010 Winter Olympics Ceremonies, the Beijing 2008 Summer Olympics Ceremonies, and many others.

Read moreExperience media from Spinifex Group

Gandulf Hennig: Thanks for the Documentary

April 11, 2024July 29, 2010 by Roger Darnell

Earlier this month the PBS American Masters Series debuted “Merle Haggard: Learning to Live With Myself,” an amazing documentary where noted filmmaker Gandulf Hennig spent two years following the legendary musician and songwriter at home and on tour, as he hit new artistic and commercial highs. I watched this film in awe of Mr. Haggard’s … Read moreGandulf Hennig: Thanks for the Documentary

Creative collaborations: ATTIK and Shilo for Scion

April 11, 2024June 23, 2010 by Roger Darnell

Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here.

Rogue and Universal Pictures put Ralph on “MacGruber”

April 11, 2024May 25, 2010 by Roger Darnell

The principals of award-winning digital creative agency Ralph recently announced their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy “MacGruber” from Rogue Pictures. In that announcement, Jay Armitage, Ralph’s co-founder and director explained, “This is the first complete website we have produced for a major studio release, and we’ve … Read moreRogue and Universal Pictures put Ralph on “MacGruber”

Shilo’s global recognition and evolution

April 11, 2024May 21, 2010 by Roger Darnell

The 2008 “Burma Viral” project produced by U.S. creative production company Shilo, together with Carl Le Blond, Executive Creative Director at Ogilvy & Mather Amsterdam, John Jackson, Director of Social Responsibility, MTV Networks, Suki Dusanj, Founder of The Burma Arts Board, activist Sam Roddick and others, is featured within the pages of “For A Good … Read moreShilo’s global recognition and evolution

ESPN: Thanks for the Documentaries

April 11, 2024May 6, 2010 by Roger Darnell

ESPN 30 for 30 is an unprecedented documentary series featuring 30 films from some of today’s finest storytellers. Each filmmaker brings their passion and personal point of view to their film detailing the issues, trends, athletes, teams, rivalries, games and events that transformed the sports landscape from 1979 to 2009. The series kicked off in … Read moreESPN: Thanks for the Documentaries

Webby recognition for Ralph’s BIMA-Winner “Walt’s Warning”

April 11, 2024May 4, 2010 by Roger Darnell

The immersive “Walt’s Warning” AMC “Breaking Bad” promotional project produced by digital creative agency Ralph for Sony Pictures Television, was an Official Nominee in the 14th Annual Webby Awards (“Best Use of Video or Moving Image” category).

“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

April 11, 2024April 27, 2010 by Roger Darnell

Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, … Read more“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

Earth Day 2010 and beyond… onward and upward!

April 11, 2024April 22, 2010 by Roger Darnell

Huge thanks to Earth Day LA’s Jim Stewart, Ph.D., for these insights for continuing to make positive impacts through our day-to-day activities… and to my inspirational buddy Kacy Palmieri, who has worked with Earth Day LA for the past several years, for passing along Jim’s sage advice.

Shilo goes theatrical in new film for “FELA!”

April 11, 2024April 20, 2010 by Roger Darnell

Live entertainment advertising agency Serino Coyne (previously Art Meets Commerce) recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of show’s integrated campaign.