Branding – Page 10 – universal positive

“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

April 11, 2024April 27, 2010 by Roger Darnell

Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, … Read more“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

Inside Ralph’s “Kick-Ass” promotion for Lionsgate…

April 11, 2024March 29, 2010 by Roger Darnell

The principals of award-winning digital creative agency Ralph (www.ralphandco.com) recently detailed their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate.

Among many people I’m thankful for, my big brother Scott

March 22, 2024November 23, 2009 by Roger Darnell

We’re taking off to go spend some quality time with our families in the St. Louis and Milwaukee areas over the days ahead, and I thought I’d make a quick nod to one of the people I’m most thankful for, my big brother, Scott Darnell. Scott and his partner David Gotter established a company in 2003 named Further OPTIONS, as a developer of innovative mobility systems for wheelchair-bound individuals. After debuting its first product at the 2006 SEMA Show in Las Vegas, the company’s Patent-pending DMS-4 was unveiled at the 2009 National Mobility Equipment Dealers Association Annual Conference, where it was honored by NMEDA and the Adaptive Driving Alliance with their 2009 New Technology Award for Innovation in Engineering and Technology for the physically challenged.

Heroes of heroes: Damion Clayton

April 3, 2024October 22, 2009 by Roger Darnell

My formal studies into the amazing artform of the music video began in 1981, when MTV first appeared. I was 15. Soon, I’d watched so many that I was dreaming them… and since then, hearing great music has always triggered MTV-inspired cinematic visions. Today, my studies continue, and I consider myself very lucky to have crossed paths with many masters in this field, each of whom is a hero to a director who has made something I’ve seen on television and loved, for one reason or another. Damion Clayton, editor at Rock Paper Scissors, is one of those heroes.

Proven social media marketing strategies, tactics and breakthrough ideas for the ad and film industries

April 3, 2024October 1, 2009 by Roger Darnell

This week I had the pleasure of attending a webinar entitled, “Tweet this! Using Twitter and Social Media to Promote your Project and Yourself,” which was organized and moderated for StudioDaily.com by Film & Video Magazine’s Editor-in-Chief Bryant Frazer, and featured Mike Monello, co-founder and executive creative director at Campfire Media and co-producer of “The Blair Witch Project,” Erik Proulx, freelance creative director, copywriter, employment activist, social entrepreneur at Please Feed the Animals, and director of the short documentary film, “Lemonade,” Ian Schafer, CEO of Deep Focus, and Paul Klinke and Tobin Nageotte, co-founders of thirtysevenclick, and producers of the independent comedic short “Moustachette.”

We Are Plus relaunches, drives positive brand movement worldwide

April 3, 2024September 24, 2009 by Roger Darnell

Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, co-creative director Judy Wellfare and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.

Case Study: Stardust Studios

April 3, 2024August 31, 2009 by Roger Darnell

Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”
See also: MEDIA COVERAGE

Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.

Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists.

Behind the lens with ATTIK’s Simon Needham

April 3, 2024August 24, 2009 by Roger Darnell

As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.

A ray of hope from Levi’s and Walt Whitman, courtesy of Wieden+Kennedy

April 3, 2024July 29, 2009 by Roger Darnell

Since the world we live in is constantly changing, I guess it’s pretty easy to feel that anything from ‘yesterday’ is irrelevent. I recently read a critique of one of my clients’ latest ad campaigns, where the facets included a couple of really cool and interesting microsites. The critical comment said, “Microsites are so five minutes ago.” It made me think, my how some people love to hear themselves talk, even when their words make no sense. Earlier this month, Wieden+Kennedy Portland launched an arguably fascinating initiative for Levi’s called the GoForth campaign, which features the “America” spot I’ve embedded above.

Stardust Studios… going places!

April 3, 2024July 23, 2009 by Roger Darnell

Bicoastal U.S. creative production company Stardust Studios recently announced its new representation agreement with London-based production company Rokkit, which immediately extends Stardust’s active marketing presence within the creative, commercial and music video production communities across the UK, Europe and Asia.