Veterans thank veterans

In 2016, the U.S. Department of the Interior produced this presentation where 11 veterans honor all other veterans. This authentic testament powerfully expresses how all of us who have served the country feel about others who have done the same. For yours truly, it is a profound honor to lend my voice to theirs in expressing appreciation to all of those who have served in the U.S. Armed Forces:

Thank you.

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Visual Timeline and PR Case Study: Roger Darnell


In-depth PR case study materials follow. Last Updated 31 October 2024

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Visual Timeline and PR Case Study: Cutters Studios


In-depth PR case study materials follow. Last Updated 27 August 2024

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Sarofsky Labs are back!

Chicago-based one-stop cross-media production company Sarofsky is opening its doors and inviting the world-at-large to take part in a series of educational opportunities. The ongoing workshop series is entitled Sarofsky Labs.

Company principal, creative director and director Erin Sarofsky, explains her reasons for lighting this fuse: “After speaking at global creative conferences including FITC, F5, DesignThinkers, the AIGA National Design Conference and OFFF, I realized that engaging in the community is just as important to the field as doing the work. What better way to do that than by opening up our studio and inviting talented people in for a workshop? It’s intimate, personal, and offers invaluable working experience inside our world.”

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Introducing Between the Keyframes

Courtesy of Motionographer: With Between the Keyframes, industry legends Austin Shaw and Erin Sarofsky take on hot topics in an effortless back and forth as they candidly discuss the crazy world of Motion Design, from their biggest mistakes to their ample frustrations to the unique insights that will tee up the next generation.

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Visual Timeline and PR Case Study: Universal Studios Florida Production Group


In-depth PR case study materials follow. Last Updated 4 Nov. 2021

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected working alongside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, each is artistic enough to appeal to just about everyone.

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