Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more … Read moreSharing secrets: Ford’s Scott Monty
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an … Read moreCartoon Network’s 2010 Brand Expansion
Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.
Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others
Read moreHail brave crusaders! Brian Marr from Wexley School for Girls
Thanks once again to Sundance Channel, I recently had another life-altering experience from a documentary film they chose to program. This time, the film is entitled “Luckey,” it was produced, written and directed by filmmaker Laura Longsworth, and it documents the challenges faced by sculptor Tom Luckey to carry on with his life, his artistry and his business after experiencing a major spinal injury.
While attending the Boards Summit last October, I had the pleasure of meeting David Bouck (IMDB, LinkedIn), a veteran producer working in commercials, television and feature films. David is the founder and executive producer of Means of Production in Vancouver, a production services company specializing in television commercial production and still photography servicing all of Canada. After recently sending me his latest company reel (featured above), I peppered him with questions which he has kindly answered below.
We’re taking off to go spend some quality time with our families in the St. Louis and Milwaukee areas over the days ahead, and I thought I’d make a quick nod to one of the people I’m most thankful for, my big brother, Scott Darnell. Scott and his partner David Gotter established a company in 2003 named Further OPTIONS, as a developer of innovative mobility systems for wheelchair-bound individuals. After debuting its first product at the 2006 SEMA Show in Las Vegas, the company’s Patent-pending DMS-4 was unveiled at the 2009 National Mobility Equipment Dealers Association Annual Conference, where it was honored by NMEDA and the Adaptive Driving Alliance with their 2009 New Technology Award for Innovation in Engineering and Technology for the physically challenged.
Read moreAmong many people I’m thankful for, my big brother Scott
Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, co-creative director Judy Wellfare and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.
Read moreWe Are Plus relaunches, drives positive brand movement worldwide
Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation
“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”
See also: MEDIA COVERAGE
Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.
Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists.
As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.
Ask the world’s leading entrepreneurs, top-level marketers, and graphic designers what companies have inspired them the most over the past 20 years, and you will very likely hear the name ATTIK. In 2002, when Advertising Age reported that Toyota had “stunned” the automotive industry by naming a “little-known graphic design shop-cum-advertising agency” to handle its new youth brand, in validating their choice, ATTIK’s newest clients quickly pointed to the firm’s design aesthetic and its strategic thinking.
Read moreAt age 23, self-styled creative agency ATTIK keeps making “Noise”