This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom, where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could.
Entertainment
TED’s 2011 Ads Worth Spreading
For supporting its 2011 Ads Worth Spreading project, TED thanks YouTube, AICP, NiceSpots, Art Directors Club, The One Club/One Show, 4A’s, IAA, IAB and Contagious Magazine.
Killer Reels: Leviathan
Leviathan is a design-focused production studio specializing in the creation of large-scale visual experiences across all media. The emerging studio’s leaders are champions of breakthrough design and branding who draw from experiences earned within the world’s leading digital agencies, production companies, VFX and motion studios. Also leveraging the talents of extraordinary storytellers, software developers, producers … Read moreKiller Reels: Leviathan
Visual poetry 1-2-3 punch from Shilo
Every day, the official Vimeo account for creative production company Shilo averages over 450 plays from fans, respected artists and leading creative people worldwide. Some of the work you’ll find there is extremely well known, while I’m sure you’ll be surprised by other featured projects. Today it’s my pleasure to share three videos that have factored largely into Shilo’s success to-date. First, above, behold Guinness “Spoken Word,” the quintessential Shilo commercial achievement created in 2008 in conjunction with Saatchi & Saatchi in London and Mark Hanrahan. This film directed by Andre Stringer has inspired new legions of fans for Shilo worldwide. Can you believe it was passed over by virtually every major awards show in 2009?
Marketing Imperatives: Effectiveness
The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Over the years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications. In 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, with the goal of strengthening its educational component and its value to the industry. Deadlines for the 2011 North American and Global Effie Awards are at hand — please visit www.Effie.org today to learn more.
Spinifex Group and GPJ for Nissan
Working in close collaboration with creatives from experience marketing agency GPJ, Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from … Read moreSpinifex Group and GPJ for Nissan
Nathan Love reveals more character
This summer’s successful collaboration between world-class animation studio Nathan Love and advertising agency 22squared recently brought two new animated broadcast spots to life for Baskin-Robbins’ nationwide ad campaign. For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice … Read moreNathan Love reveals more character
Ralph plays with Number Four
Last week, Penguin Books UK released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph proudly announced the launch of “The Legacy Test” online at www.iamnumberfour.co.uk.
Experience Spinifex in China
The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the … Read moreExperience Spinifex in China
Cartoon Network’s 2010 Brand Expansion
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an … Read moreCartoon Network’s 2010 Brand Expansion