Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.
Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others
Read moreHail brave crusaders! Brian Marr from Wexley School for Girls
If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out.
As you’ll see there, much of the company’s extraordinary content leverages the character design talents of Co-Founder, Creative Director and Director Jose Sebastian Gomez.
Read moreDesigning characters, stories and more with Jose Sebastian Gomez
In honor of all my friends.
From the original website for the musical comedy Lucky Guy, this quote leapt right out: “It’s not what you got in life, it’s who you got to share it with that counts.” I find that to be a wonderful observation on life, and it literally connects me to the project, which is written by my multi-talented friend Willard Beckham, whom I met with Beth last year in New York through my larger-than-life pal, Lisa Cleff Kurtz.
Thanks once again to Sundance Channel, I recently had another life-altering experience from a documentary film they chose to program. This time, the film is entitled “Luckey,” it was produced, written and directed by filmmaker Laura Longsworth, and it documents the challenges faced by sculptor Tom Luckey to carry on with his life, his artistry and his business after experiencing a major spinal injury.
Last updated on Jan. 15, 2010: a52 Earns Continuous Coverage in Target Market and Industry Trade Media, Extends Key Vendor and Client Relationships
“Strategic Public Relations Campaign Keeps a52 Atop Industry Radar”
See also: a52 MEDIA COVERAGE . ELASTIC MEDIA COVERAGE . ROCK PAPER SCISSORS MEDIA COVERAGE
a52, an award-winning LA-based visual effects boutique serving the international commercial, music video and premium-television industries.
Executive Summary
During DWA’s 10-year tenure as the PR agency of record for a52 (2000-2010), projects touched by the immense talents at the LA-based visual effects boutique earned top honors from Adweek, Advertising Age, ‘Boards, Creative Review, Creativity, SHOOT and Shots, top Automotive Advertising, BDA, British Design and Art Direction, Clio, Emmy (Best Main Title and Best Commercial), International Andy, London International Advertising and PROMAX Awards, among many others… and screened at the Museum of Modern Art in the prestigious annual AICP Show each and every year.
I expect that most of my Facebook and creative industry friends who have seen all the amazing project work I’ve been sharing from LA-based full-service design studio Elastic will agree that the company’s phenomenal artists have hit every project they’ve touched out of the park. From the recent Honda Accord Crosstour “Instruments” and “Boxes” spots for ad agency RPA, to the Verizon “iDon’t,” “Surfer” and “Homing Device” Droid spots for mcgarrybowen, the adidas “It’s On Me For We” spots for 180/LA, the Lexus HS Pods spots for Team One, and more cool work for FUEL TV, Nike and others, sharing the company’s artistry over the past year has been an amazing adventure for yours truly. At this point, I’d like to take this opportunity to sincerely thank anyone who has shared the company’s work; your interest in Elastic is appreciated immensely!
We’re taking off to go spend some quality time with our families in the St. Louis and Milwaukee areas over the days ahead, and I thought I’d make a quick nod to one of the people I’m most thankful for, my big brother, Scott Darnell. Scott and his partner David Gotter established a company in 2003 named Further OPTIONS, as a developer of innovative mobility systems for wheelchair-bound individuals. After debuting its first product at the 2006 SEMA Show in Las Vegas, the company’s Patent-pending DMS-4 was unveiled at the 2009 National Mobility Equipment Dealers Association Annual Conference, where it was honored by NMEDA and the Adaptive Driving Alliance with their 2009 New Technology Award for Innovation in Engineering and Technology for the physically challenged.
Read moreAmong many people I’m thankful for, my big brother Scott
My formal studies into the amazing artform of the music video began in 1981, when MTV first appeared. I was 15. Soon, I’d watched so many that I was dreaming them… and since then, hearing great music has always triggered MTV-inspired cinematic visions. Today, my studies continue, and I consider myself very lucky to have crossed paths with many masters in this field, each of whom is a hero to a director who has made something I’ve seen on television and loved, for one reason or another. Damion Clayton, editor at Rock Paper Scissors, is one of those heroes.
This week I had the pleasure of attending a webinar entitled, “Tweet this! Using Twitter and Social Media to Promote your Project and Yourself,” which was organized and moderated for StudioDaily.com by Film & Video Magazine’s Editor-in-Chief Bryant Frazer, and featured Mike Monello, co-founder and executive creative director at Campfire Media and co-producer of “The Blair Witch Project,” Erik Proulx, freelance creative director, copywriter, employment activist, social entrepreneur at Please Feed the Animals, and director of the short documentary film, “Lemonade,” Ian Schafer, CEO of Deep Focus, and Paul Klinke and Tobin Nageotte, co-founders of thirtysevenclick, and producers of the independent comedic short “Moustachette.”
Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, co-creative director Judy Wellfare and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.
Read moreWe Are Plus relaunches, drives positive brand movement worldwide