Marketing

Creative Entrepreneurs: Jose Sebastian Gomez

Over the past year, creative production company Shilo and director Jose Sebastian Gomez took on the challenge of creating a great deal of stunning cinematic content for Qatar TV, as you can see in the montage featured above. After traveling to Qatar to learn more about the culture and people – and make a lot of new friends – Shilo crafted this original HD content and much more for Qatar TV’s on-air identity.

“We were asked to make each promo a metaphor for different aspirational subjects such as education, business, environment and family,” Jose explains. “The main creative challenge was to render these stories in artistic and simple ways that didn’t require further explanation or language. We focused on conveying a feeling and tone for each subject in ways that are abstract and metaphorical but still understandable.”

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Transcending dimensions with The D4D

Hoping you will enjoy this behind-the-scenes look at how The Department of the 4th Dimension designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich’s Sensorium, the world’s first pop-up fragrance museum.

“In the Lucid Dreams interactive installation, visitors can affect floating holographic dream images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The multidisciplinary team at The D4D designed the complete Lucid Dreams experience including each room’s architecture, short films, floor-to-ceiling motion graphics, glowing sniff-registering flowers and the software that drives the interaction. Every step of the creative process was taken hand-in-hand with the perfumers at Firmenich to ensure a truly integrated and multisensory experience the brings their fragrances to life.”

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Thornberg & Forester’s time

It has been almost two years since fate connected me with Elizabeth Kiehner, Scott Matz, Justin Meredith and their colleagues at the award-winning NYC-based design and digital production company Thornberg & Forester, and as time marches on, their story just keeps getting better. Most recently, they collaborated with the gentlemen behind Paris-based creative agency VERSUS for a new global campaign for Bisquit Cognac.

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A Transparent House Seen Around the World

When the international next-generation creative studio Transparent House launched in 2004, it began as a design visualization firm, creating 3D architectural renderings and animated walkthroughs of residential and commercial buildings. That led to 3D renderings of products, and producing videos for launch events and keynotes, which led to the studio offering complete branding services to … Read moreA Transparent House Seen Around the World

Great to know: Leviathan’s Jason White

Jason White, the executive creative director of design-focused production studio Leviathan, recently returned from a very successful trip to Australia, where he participated in events with Autodesk in Sydney as well as the Pause Digital Festival in Melbourne. At Pause, Jason presented “Moving Masses: The Art of Transformative Visual Experiences” as part of the PauseStage premiere conference event, and he hosted the world premiere of the dramatic short “Lilith,” Leviathan’s first original narrative film. The film was very well received, and so were Jason’s presentations. Here is some of the feedback.

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Sharing secrets: Architizer

The principals of Architizer.com believe the internet can transform the way architects do business.

Since launching in 2009 with the mission of connecting architects to a vibrant network of peers, fans, and potential clients, the open community has become the largest and fastest-growing database of architecture online.

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Adventures in Publishing: Charlotte Cheetham

Charlotte Cheetham is a French curator in graphic design: her publications and exhibitions projects, about graphic design and art relevant issues, are thought-like spaces for experimental proposals. The blog she has run since 2006 proposes one possible reflection of a landscape and promotes a contemporary adventurous and transversal practice of graphic design that comes closely … Read moreAdventures in Publishing: Charlotte Cheetham

Get out and vote!

AIGA, the professional association for design, believes designers serve a critical role as communicators, educators and innovators. The association’s 2012 “Get Out the Vote” campaign invited members to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election. The video above comes … Read moreGet out and vote!

Scion’s moving story…

The evolving brand campaign from Scion and its creative agency of record ATTIK debuted in late September, and the newest facet entitled Motivate launched last week. Motivate presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules … Read moreScion’s moving story…

Great to know: Libby DeLana

Libby DeLana is a founding partner and creative at the next-generation branding firm Mechanica. I had the very good fortune of meeting her when my clients at Shilo first collaborated with Libby, her partners and their clients at Saucony on the inspirational project featured above. Through our exchanges formulating a PR strategy to promote the Saucony “Find Your Strong” campaign, I was exposed to the deep strategic thinking Mechanica invests into its work, as well as many facets of Libby’s personal talents. At the time, her photographs from Shilo’s location shoot blew me away, and since that first introduction, everything I’ve seen and experienced has made me even more of a fan.

For a bit more background, check out this 2009 profile of Mechanica from northshore magazine.

Q: What one trait or habit got you to where you are today? A: “A sunny disposition, a fierce belief that just about anything is possible and a touch of discipline.”

Read moreGreat to know: Libby DeLana

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