Publishing – Page 3 – universal positive

Brand thyself

March 11, 2024March 27, 2017 by Roger Darnell

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com.

Sharing secrets: Smart planning and production for marketing content

March 11, 2024January 13, 2017 by Roger Darnell

Ever since hearing that failing to plan is a sure plan for failure, I have been a firm believer in taking the time necessary to diligently and intelligently lay out plans for anything I’m seriously aiming to accomplish. When I attended the ReCourses New Business Summit (NBS) back in 2012 thanks to David C. Baker and Blair Enns, I witnessed a new approach for how creative businesses and professionals can change the way they handle sales. My understanding on the secret is this: The key is to think and operate like a publisher. Along those lines, naturally, the business model requires successful handling of content. The NBS lessons were very timely for me, as you have seen here; I have deep admiration for innovative publishers of all sizes, and as time moves forward, I hope to follow the best of them and achieve my own version of greatness.

Over the past two years, this idea of content marketing has really caught fire, so for anyone beginning the planning process of fathoming these types of practices and putting them to work in new ways, you are in luck. It’s my pleasure to share five different highly qualified paths toward brilliant content marketing – each of which is focused on helping to facilitate solid thinking and planning.

Ken Burns, Dayton Duncan and PBS: Thanks for the documentary

March 11, 2024June 10, 2016 by Roger Darnell

Last updated June 10, 2016.

In September, 2009, a new PBS opus from filmmaker Ken Burns arrived in the form of a 12-hour documentary series entitled “The National Parks: America’s Best Idea.” This fascinating history of America’s national park system spans the pivotal era of 1851 to 1980; watching it over six consecutive nights, it affected me profoundly (just ask my family members and friends). Inspired by America’s glorious national parks, the film’s riveting, masterfully written and edited stories hooked me heart and soul. Dayton Duncan wrote and co-produced the series and co-wrote the Alfred A. Knopf companion book with Ken Burns, and he shares many memorable, inspirational contributions on screen, along with many other important interview subjects. Peter Coyote narrates, and my old friend Tom Hanks voices several central characters; you’ll also hear Adam Arkin, Philip Bosco, Kevin Conway, Andy Garcia, John Lithgow, Josh Lucas, Carolyn McCormick, Campbell Scott, George Takei, Eli Wallach and Sam Waterston. The complete DVD box set available from PBS Home Video features “making of” footage and an interview with Burns and others involved in the film.

Just before the film’s debut, Mike Hale wrote these words about it for The New York Times: In what feels very much like a thesis statement near the end of the 12 hours, an American Indian park superintendent says: “America is not sidewalks. America is not stores. America is not video games. America is not restaurants.”

Read moreKen Burns, Dayton Duncan and PBS: Thanks for the documentary

Feature documentary “Kickstarted” ready for World Premiere

March 11, 2024February 15, 2016 by Roger Darnell

So far in history, there is only one feature-length motion picture executive-produced by yours truly. Twenty-six years after graduating from film school, I’m very proud to have earned Co-Executive Producer credit on this highly intelligent feature documentary. First screened at the 2016 Big Sky Documentary Film Festival in Montana and the American Documentary Film Festival in Palm Springs, “Kickstarted” was lovingly co-directed by my friends Jason Cooper and Jay Armitage. I’m guessing that my unique contributions may be characteristic of many EP credits.

Essentially, Jason and Jay engaged me during the film’s Kickstarter campaign to help them generate more press coverage, and happily, that worked out well. The film was ultimately funded thanks to many factors; chief among them were the resourcefulness, skills and determination of the directors, as well as producers including Kim Sherrell, Chris Gartin, JP McMahon and Tristan Drew. It’s a badge of honor to have contributed.

Our common fascination with uncommon videos

May 10, 2024January 12, 2016 by Roger Darnell

I firmly believe that life is as different as all of the organisms that experience it, and even if we’re just talking about humans, that is an infinite amount of diversity. What’s important or interesting to me may be the last thing in the world you want to think about. Still, when you find a piece of video content that has made it onto one of YouTube’s “Most Viral” charts, there’s a pretty good chance that most people will want to watch it.

As you probably know, YouTube released its latest news about these charts about a month ago. The news and accompanying videos were subsequently splashed in feature stories in these media outlets, to name but a few.

Great to know: Lee Goldberg

May 10, 2024August 25, 2015 by Roger Darnell

Author and television producer Lee Goldberg is a two-time Edgar and Shamus Award nominee who has written and produced scores of highly successful TV series, as well as being the author of more than 40 novels and nonfiction books. An international TV consultant, Lee has advised networks and studios across North America, Europe and Asia on the creation, writing, and production of episodic series. While some references list him as an ex-Navy SEAL, freelance sexual surrogate and a professional impersonator of Pierce Brosnan, because I worked closely with Lee and his frequent writing partner William Rabkin during the production of “seaQuest 2032” at Universal Studios Florida back in 1996, I suspect those are just rumors (grin). My experience with him? He is a great guy… and that goes for Mr. Rabkin, too.

After seeing the video embedded here where Lee appears on-camera discussing the publishing success he’s achieving with Amazon KDP, I know it will be of major interest to established and aspiring authors. Here’s the introduction courtesy of Amazon: “Even with the success of Monk and Diagnosis: Murder, it wasn’t until author Lee Goldberg revived his backlist that he saw the potential in indie publishing.”

Case Study: ATTIK

May 10, 2024April 30, 2015 by Roger Darnell

Last Updated April 30, 2015: Global Creative Agency ATTIK Evolved, Continued Delivering Spectacular Client Returns Into 2015

Dynamic Public Relations Campaign Effectively Positions Company and Its Key Customers, Sustains Growth
See also: ATTIK MEDIA COVERAGE

Established in the mid-1980s in northern England, ATTIK Ltd. quickly earned a worldwide reputation for sensational design, and by the late 1990s, had successfully expanded across the U.S. and into Sydney, Australia. In 2001, the company scaled back, refocused, and soon emerged with a boldly expanded approach — and an extraordinary new client: Scion. Acquired in 2007 by Dentsu, ATTIK was a highly successful global creative agency. Its doors closed in 2015.

Moving Forward: Water Day is Every Day

May 10, 2024March 20, 2015 by Roger Darnell

As I write these words connecting to this year’s worldwide efforts commemorating World Water Day, I’m already thinking ahead to the 2016 edition. That’s because of a story I just read in Inhabitat making the case that California – which according to the LA Times is experiencing its warmest winter in at least 120 years – may have only a single year of water left. When I’ve focused on this event in the past, difficulties arising around the world’s supply of clean water have seemed much further away from touching my way of life. Clearly, water conservation and its management need to be priorities for us all.

Of course, research already tells us that 750 million people lack access to safe water, and that every minute, at least one child dies due to water-related illness. Whether you’re concerned about the issues being faced by people in America or in other parts of the world, you may be wondering what you can do to help.

On-the-go with my hero and mentor Randy Baker

May 10, 2024March 16, 2015 by Roger Darnell

I had some very good luck in my budding career about 22 years ago, when many disparate activities started leading in some positive directions for me. One of those new avenues was my first gig as a television writer, which came about because of prolific producer, director and videographer Randy Baker. Although that project never quite made it on the air, it led to a lot of collaborations with Randy over the next several years, all of which impacted me profoundly.

Before any of that happened, back when I was still a student at the University of Central Florida and president of the film club, Randy was one of the esteemed guest speakers I’d invited in. Already well known for his career achievements and knowledge, Randy’s knack for stepping forward as a local industry leader was in many ways just getting started. So all those years later when I was concepting shows, writing business plans, grant proposals and news releases and doing audio for him on shoots, he was also teaching me what it meant to be productive, to be a leader, to earn money, and to live as a freelance business professional.

“Off Camera” enters year three of the best conversations

May 10, 2024February 10, 2015 by Roger Darnell

It’s been a year since I last spoke with the acclaimed photographer and director Sam Jones, who is the publisher, host and editor-in-chief of the Off Camera website, magazine, TV show and podcast. Sam launched his on-camera interview series in 2013 with these words: “…as much as I have tried to create a multi-platform technologically relevant episodic blogpodzine, I am really just using new tools to do the same thing I have always done; which is follow my interests, and try to get in the room with some really interesting people.” Last February, I published a story about Off Camera’s first anniversary, and Sam surprised me with a call to touch-base. That connection with such a respected and accomplished artist inspires me every day.

Over the past 12 months, new print/iPod issues and episodes of Off Camera have appeared with these fascinating guests… all sharing insights from in-depth conversations with Sam, who is their trusted friend: Michael B. Jordan, Sarah Silverman, Matt Damon, Ed Helms, Jackson Browne, Judy Greer, Jeff Bridges, Taylor Goldsmith, Laird Hamilton and Jon Brion. Sam’s thoughtful Off Camera theme builds on his experiences working with high-profile luminaries… where they would regularly discuss various subjects, including their work. The best conversations were happening off-camera, Sam observed… and this passion project is the result.