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Sharing Secrets: Prioritize, Maximize, and Rise, Through Science

March 11, 2024August 26, 2016 by Roger Darnell

Hard pressed for time? Me, too. Maybe that’s the reason why it seems to be getting harder and harder to be productive. Working in the Creative Industry as I do, too often, each nudge forward is met with two new delays. Making progress is definitely possible, but the battle to be successful is constant, even for those of us who are adept at being agile and persevering at scale.

By and large, my clients create premium content… which is mostly audiovisual data of the highest caliber. Luckily for us, the market for this premier subject matter is on the rise in countless ways. For me in my role as a press agent – which spans strategic marketing, writing, artistic development of premium audiovisual content, cross-channel marketing leadership, media relations and customer service expertise – even despite abundant complications, the means of marketing are becoming more refined.

To help us all focus and succeed in the time we have to work with, here are five innovative Creative Industry ideas aimed at optimizing our energy and efficiency.

Olympic openers

March 11, 2024August 5, 2016 by Roger Darnell

According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction:

Sam Jones, Off Camera

March 13, 2024February 23, 2016 by Roger Darnell

[Written on February 23, 2016] This has been a spectacular day for me. I began preparing for it a couple of years ago, when I was able to reconnect with one of the most phenomenal people I’ve met in my career – the acclaimed photographer and director Sam Jones, who is the force behind Off Camera. Sam launched his original on-camera interview series back in 2013 as a website, magazine, TV show and podcast, and when I wrote about it, he sent me a warm response. Knowing that the show is now beginning its fourth season, today I made a plan to look-in on it again. After spending the whole day binge-watching clips from the show’s YouTube channel, here is my takeaway: Sam Jones is profoundly influential to me, and I am certain that everyone else watching his show must feel the same way. Here’s why.

Feature documentary “Kickstarted” ready for World Premiere

March 11, 2024February 15, 2016 by Roger Darnell

So far in history, there is only one feature-length motion picture executive-produced by yours truly. Twenty-six years after graduating from film school, I’m very proud to have earned Co-Executive Producer credit on this highly intelligent feature documentary. First screened at the 2016 Big Sky Documentary Film Festival in Montana and the American Documentary Film Festival in Palm Springs, “Kickstarted” was lovingly co-directed by my friends Jason Cooper and Jay Armitage. I’m guessing that my unique contributions may be characteristic of many EP credits.

Essentially, Jason and Jay engaged me during the film’s Kickstarter campaign to help them generate more press coverage, and happily, that worked out well. The film was ultimately funded thanks to many factors; chief among them were the resourcefulness, skills and determination of the directors, as well as producers including Kim Sherrell, Chris Gartin, JP McMahon and Tristan Drew. It’s a badge of honor to have contributed.

Our common fascination with uncommon videos

May 10, 2024January 12, 2016 by Roger Darnell

I firmly believe that life is as different as all of the organisms that experience it, and even if we’re just talking about humans, that is an infinite amount of diversity. What’s important or interesting to me may be the last thing in the world you want to think about. Still, when you find a piece of video content that has made it onto one of YouTube’s “Most Viral” charts, there’s a pretty good chance that most people will want to watch it.

As you probably know, YouTube released its latest news about these charts about a month ago. The news and accompanying videos were subsequently splashed in feature stories in these media outlets, to name but a few.

Sharing secrets: How to write stories for The Associated Press

May 10, 2024December 9, 2015 by Roger Darnell

Back in 2000 when I was working for The Terpin Group in Los Angeles leading PR campaigns for dot-com companies with extremely high aspirations, my colleagues and I knew that there was absolutely one way of hitting a home run, and that was placing a story with The Associated Press. AP stories generate massive exposure, as they are syndicated in major media outlets across the country and around the world. And of course, if you have a story that’s good enough for the AP, it’s good enough for everyone. With this in mind, imagine how powerful it would be if you had the chance, today, to meet with Paul Caluori, the AP’s Global Director of Digital Services, and Philana Patterson, the AP’s Small Business and Breaking News Editor, to learn what they look for in story submissions. Thanks to Business Wire, it’s on.

Back in February of this year, Business Wire hosted a webinar featuring Paul and Philana, where they shared exactly these types of insights. Here are a few of the bullet points from the secrets they shared.

Celebrating the late, great DUMBO Arts Festival

May 10, 2024September 21, 2015 by Roger Darnell

Back in 1997, a very ambitious dream came to life at the hands of Joy Glidden and Tyson Daugherty, who were residents of the DUMBO or Down Under the Manhattan Bridge Overpass area of Brooklyn. Thanks to their dedication, the first D.U.M.B.O. Art Under the Bridge Festival kicked-off, using the neighborhood’s unique urban landscape and its gifted occupants to vibrantly showcase new art and ideas. Since then, the highly successful event has been presented every year in late September, thanks to Glidden and Daugherty’s stewardship via the DUMBO Arts Center through 2009, and thanks to Two Trees Management Company since then.

While the DUMBO Arts Festival grew to welcome more than 200,000 visitors each year for its eclectic and popular mix of film screenings, live music, fashion shows, performances, open studios and arts-centered activities for all agees, from all appearances, its time has now passed. The event’s official website http://dumboartsfestival.com refers to the festival’s closure after 2014.

What’s the impact of winning a Cannes Lion?

May 10, 2024June 26, 2015 by Roger Darnell

Happy Friday, friends! I hope your work week is wrapping up nicely and that you’ll soon be able to enjoy some well-earned downtime, like a lot of people have been doing all week in Cannes (kidding, of course). Before ending this week, I wanted to share this video I’m embedding here from experience design agency Freestate, and a few more comments about the significance of winning a Cannes Lion award.

As you can hear first-hand from FreeState’s creative director Adam Scott in this video directed by Ilan Metev, FreeState won a Gold Design Lion at Cannes in 2013 after designing the world’s largest kinetic sculptures for Blackpool’s promenade. Under the heading of “Why Winning a Lion Matters – An Agency’s View,” Mr. Scott enlightens us while pedaling his bike around the city: “Sometimes it’s hard to find your way, and especially hard given it’s so darn crowded out here…. How do you stand out,” he asks.

And about the results of winning Cannes Lion Gold, he continues: “I would say people are far more interested in our approach, and that has to be a good thing. And well, if it can happen to us then it can certainly happen to you.”

Isn’t that lovely? Also, to me, it’s a perfect summation to what it means to win a Cannes Lion.

Meanwhile, the image I’m providing here offers a newer angle into this discussion. Taken hours ago

Sharing secrets: Venture capitalist Charlie O’Donnell

March 21, 2024February 23, 2015 by Roger Darnell

I love finding people who are so successful in business that I learn great deals and become inspired just by reading their blogs and following them on social media. A few years ago when I was getting up-to-speed for a new client based in Brooklyn, I learned about venture capitalist Charlie O’Donnell, who founded the seed-stage investment firm Brooklyn Bridge Ventures in 2012. I’ve been doing my best to keep up with Charlie ever since! Here’s an introduction to his background from his personal This Is Going to be Big blog, where he’s been writing about sales, hiring, the venture business, startup communities and New York in his very straightforward, no-BS style for over 10 years.

Charlie is a partner at Brooklyn Bridge Ventures working on very early stage investments in the Greater Brooklyn area, which also includes Manhattan and the other boroughs of New York City. He was previously with First Round Capital, where he sourced the firm’s investments in GroupMe (sold to Skype), Backupify, chloe + isabel, Refinery29, Docracy, Singleplatform, and Salescrunch.

Read moreSharing secrets: Venture capitalist Charlie O’Donnell

Amy Schatz, HBO and American Museum of Natural History: Thanks for the documentary

May 10, 2024December 8, 2014 by Roger Darnell

On Monday, 15 December, an important new series will debut from HBO Documentary Films, the American Museum of Natural History and producer/director Amy Schatz, starting with a two-part family special about the environment. Entitled “Saving My Tomorrow,” additional credits include executive producer Sheila Nevins, supervising producer Lisa Heller, producer Beth Aala and editor Tom Patterson. “Saving My Tomorrow” will continue in 2015 as a four-part series beginning on Earth Day, 22 April, exclusively on HBO.

From the children who will inherit the planet comes a collection of songs, activism and heartfelt tips for protecting the earth. Kids share their thoughts on subjects ranging from endangered animals to climate change, while exploring stories with the museum’s scientists about the plants and animals that are affected by a changing earth. A lyrical mix of science, animation and music, SAVING MY TOMORROW celebrates the wonders of the natural world and is a call from kids to kids to help take care of the planet.

Read moreAmy Schatz, HBO and American Museum of Natural History: Thanks for the documentary