Strategy – Page 9 – universal positive

Transparent House creates new realities…

May 6, 2024September 20, 2012 by Roger Darnell

With offices in San Francisco, Moscow and Berlin, Transparent House (TH) is the next-generation creative studio that excels at the intersection of digital, art, and commerce. Specializing in the creation of stunning 3D assets, branded environments and high-end retail developments, TH employs strategic digital innovation and 3D for high-profile, future-looking brands. With design and 3D … Read moreTransparent House creates new realities…

Be Outstanding

May 6, 2024September 5, 2012 by Roger Darnell

I am all-for smart people doing wise, practical things together, and when I learn about especially cool developments, it really makes me want to shout. For example, Business Insider editor Ariel Schwartz once wrote a great story entitled “SkillCloud: A Platform For Companies To Appreciate Workers Beyond Resumes.” The imaginative and important website Ariel described … Read moreBe Outstanding

Shilo is stepping up…

May 6, 2024August 17, 2012 by Roger Darnell

Fans of U.S. creative production company Shilo, fasten your seatbelts! This year the company has welcomed director Luc “Reso” Janin to its roster for commercial and music video representation in America, and Brad Tucker came onboard in June as a creative director and director. Behind the scenes in New York City, Shilo added Robert Berman … Read moreShilo is stepping up…

“Produce!” a great team effort for Thornberg & Forester

May 6, 2024June 22, 2012 by Roger Darnell

One of the highlights of working with the bright and innovative talents at Thornberg & Forester (T&F) over the past year was helping to write the script for the promo I’m embedding above. This project is a teaser for a colorful and informative interstitial series that T&F created for Cooking Channel which the network started … Read more“Produce!” a great team effort for Thornberg & Forester

More branding and communications essentials

May 6, 2024June 1, 2012 by Roger Darnell

The Blake Project is a Los Angeles-based brand consultancy that helps companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences. Publishers of the book Brand Aid, the group also regularly stages Brand Positioning Workshops, and its principals share their considerable knowledge through their Branding Strategy Insider blog and newsletter. … Read moreMore branding and communications essentials

Sharing secrets: Fast Company

May 6, 2024May 23, 2012 by Roger Darnell

When I was an account manager for high-tech PR firm The Terpin Group in Los Angeles back in 1999 and 2000, my colleagues and I constantly set our sights on helping our clients place their stories inside the world’s leading business publications. Many of the media outlets then considered top-tier have come and gone, while one of them has continued rising and shining: Fast Company. Each phenomenal issue of the magazine is an education in itself, while its newsletters offer a steady stream of invaluable insights from world-leading journalists and business leaders. I am especially grateful for the 30 Second MBA series, where lessons like the video above featuring Kevin Prentiss, CEO of Red Rover, are short and always impactful. If you’re ever on-the-spot and trying to decide how to handle some pressing business matter, I highly encourage you visit www.fastcompany/mba to tap into platinum advice from proven leaders on key topics, like those listed below.

Scion and ATTIK rev up…

May 6, 2024May 17, 2012 by Roger Darnell

So far, 2012 has proven to be a very exciting year for Scion, the automotive brand from Toyota Motor Sales USA developed specifically for the new generation of youthful buyers. Focused on providing distinctive products, opportunities to personalize, and an innovative, consumer-driven process at the retail level, Scion supports originality through its programs in the … Read moreScion and ATTIK rev up…

Killer reels: Uniform

May 6, 2024May 10, 2012 by Roger Darnell

Uniform is a strategic, brand communications agency based in Liverpool. “We help our clients create brand stories that deliver measurable results. We believe every brand has a story to tell. We find the random and the relevant, and bring it all together as effective, compelling communication.” For further information, visit www.uniform.net.

Bravery from Brand New School and Antidote rewarded…

May 6, 2024May 2, 2012 by Roger Darnell

When Antidote (www.antidote.co.uk) was approached by Diesel founder Renzo Rosso to create a call-to-arms to inspire and mobilize the world’s youth to join the fight to help end extreme poverty in Africa and around the world, Antidote’s creatives wrote a manifesto for The Only The Brave Foundation and approached Brand New School to create a short, powerful animated film. In his treatment, BNS founder and executive creative director Jonathan Notaro proposed the unique storytelling approach that helps the foundation deliver its message in style in the finished production. The presentation is also taken to new heights by the score from Human Worldwide.

Thornberg and Forester does Bob Odenkirk

May 6, 2024April 25, 2012 by Roger Darnell

Last month, Adult Swim aired “Let’s Do This!” — a new live-action comedy pilot created and produced by Bob Odenkirk, Brian Jarvis and Jim Freeman. Among many well-known comedic talents, the show stars Odenkirk as Cal McKenzie-Goldberg, who runs independent movie studio Cal-Gold Pictures from a strip mall in North Hollywood, USA. In the show’s pilot, Cal is contracted by a drug lord in Uganda to make a wizard movie, with hilarious results. By visiting this link, you can watch – and even embed – the entire show.