Spinifex Group and GPJ for Nissan

Working in close collaboration with creatives from experience marketing agency GPJ, Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from … Read moreSpinifex Group and GPJ for Nissan

Brilliant directors: ATTIK’s Simon Needham

Since co-founding global creative agency ATTIK, executive creative director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Today, Simon continues his role as ECD for the award-winning Scion account, among many others.

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Nathan Love reveals more character

This summer’s successful collaboration between world-class animation studio Nathan Love and advertising agency 22squared recently brought two new animated broadcast spots to life for Baskin-Robbins’ nationwide ad campaign. For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice … Read moreNathan Love reveals more character

Experience Spinifex in China

The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the … Read moreExperience Spinifex in China

Cartoon Network’s 2010 Brand Expansion

To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an … Read moreCartoon Network’s 2010 Brand Expansion

Experience media from Spinifex Group

I’m very proud to be working with the phenomenal Sydney-based creative communications company Spinifex Group, which is made up of authentic leaders in creating and delivering experience media.

With recent projects ranging from immersive interactive experiences to global broadcast events and epic big screen corporate communications extravaganzas, they have resolved some of the most ambitious and complex storytelling challenges of our times, with historical results. Below, I’ve organized summary notes on some of their latest projects, which as you’ll see, include numerous mesmerizing ceremonies and pavilions at the Shanghai World Expo, the Vancouver 2010 Winter Olympics Ceremonies, the Beijing 2008 Summer Olympics Ceremonies, and many others.

Read moreExperience media from Spinifex Group

Gandulf Hennig: Thanks for the Documentary

Earlier this month the PBS American Masters Series debuted “Merle Haggard: Learning to Live With Myself,” an amazing documentary where noted filmmaker Gandulf Hennig spent two years following the legendary musician and songwriter at home and on tour, as he hit new artistic and commercial highs. I watched this film in awe of Mr. Haggard’s … Read moreGandulf Hennig: Thanks for the Documentary

Creative collaborations: ATTIK and Shilo for Scion

Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here.

Shilo’s global recognition and evolution

The 2008 “Burma Viral” project produced by U.S. creative production company Shilo, together with Carl Le Blond, Executive Creative Director at Ogilvy & Mather Amsterdam, John Jackson, Director of Social Responsibility, MTV Networks, Suki Dusanj, Founder of The Burma Arts Board, activist Sam Roddick and others, is featured within the pages of “For A Good … Read moreShilo’s global recognition and evolution

“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, … Read more“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010