My formal studies into the amazing artform of the music video began in 1981, when MTV first appeared. I was 15. Soon, I’d watched so many that I was dreaming them… and since then, hearing great music has always triggered MTV-inspired cinematic visions. Today, my studies continue, and I consider myself very lucky to have crossed paths with many masters in this field, each of whom is a hero to a director who has made something I’ve seen on television and loved, for one reason or another. Damion Clayton, editor at Rock Paper Scissors, is one of those heroes.
Talent
Editors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy
Last September, “Stand Up to Cancer” (https://standuptocancer.org) was broadcast live and commercial-free simultaneously on ABC, CBS and NBC, and was seen in over 170 countries. During the broadcast, which was produced by Laura Ziskin Productions and Seligman Entertainment, and hosted by Halle Berry, Jessica Alba, Sheryl Crow, Charles Barkley and Melissa Etheridge, the event raised more than $100 million in an unprecedented effort to end cancer’s reign as a leading cause of death. Meanwhile, last Sat., Sept. 12, 2009,
Read moreEditors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy
Earth Island Institute asks tomorrow’s leaders, “What would Dave do?”
Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy.
Read moreEarth Island Institute asks tomorrow’s leaders, “What would Dave do?”
A ray of hope from Levi’s and Walt Whitman, courtesy of Wieden+Kennedy
Since the world we live in is constantly changing, I guess it’s pretty easy to feel that anything from ‘yesterday’ is irrelevent. I recently read a critique of one of my clients’ latest ad campaigns, where the facets included a couple of really cool and interesting microsites. The critical comment said, “Microsites are so five minutes ago.” It made me think, my how some people love to hear themselves talk, even when their words make no sense. Earlier this month, Wieden+Kennedy Portland launched an arguably fascinating initiative for Levi’s called the GoForth campaign, which features the “America” spot I’ve embedded above.
Read moreA ray of hope from Levi’s and Walt Whitman, courtesy of Wieden+Kennedy
The amazing Technicolor talents of director Andy Hall
From Elastic director Andy Hall
Read moreThe amazing Technicolor talents of director Andy Hall
Case Study: PostWorks
Last updated on Jan. 30, 2009: PostWorks Expands Services, Marketshare and Markets as Leading One-Stop U.S. Post Production Resource
“Strategic Public Relations Campaign Focused Sales and Marketing Efforts, Positioned Unmatched Resources and Commitment to Quality Customer Service”
See also: MEDIA COVERAGE
PostWorks is one of the film and television industry’s most advanced and comprehensive digital motion picture and HD post-production companies. In 2007, PostWorks expanded into Los Angeles, launching the first post-production company designed from the ground up to leverage data-centric and future-looking technologies. PostWorks and its global mobile post-production systems provider Orbit Digital were acquired in 2009 by H.I.G. Capital, a leading Miami-based private equity firm, as an addition to its Telecorps Holdings family of companies, which includes Wexler Video and Coffey Sound.
Executive Summary
During DWA’s five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company’s presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its very successful 2007 expansion into Los Angeles.
Everybody’s talking ATTIK…
They had hidden cameras, water and Mars bars. It was inspiring, scary, enlightening and stupid (at times). See how it turned out.
Marketing Case Study: “The Blair Witch Project”
By Roger Darnell
..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.
Case Study: Tool of North America
Last updated in 2006: Elite U.S. Commercial Production Company Elevates Position, Delivers Award-Winning Work for Top U.S. Agencies
“Strategic Two-Year Public Relations Campaign Designed and Executed by The Darnell Works Agency Helped Tool Maximize and Expand Its Success”
See also: TOOL MEDIA COVERAGE
Since 1995, Santa Monica-based Tool of North America has established itself among the leading U.S. commercial production companies, representing top commercial directors including Erich Joiner, Tom Routson, Oscar-winning cinematographer Bob Richardson and several other creative all stars. During the time the DWA campaign was in effect (April 2004 through May 2006), Tool also operated satellite company Paranoid Projects: Tool, which provided U.S. representation for directors Poiraud and Francois Vogel.
Executive Summary
Among many high-profile accomplishments during DWA’s two-year tenure as the PR agency of record for Tool of North America and Paranoid Projects (2004-2006), Francois Vogel’s HP “Picture Book” campaign was named Adweek’s Campaign of the Year for 2004… and also landed him in Creativity Magazine’s feature that year on the world’s hottest emerging directors. The public and media relations campaign diligently promoted commercial projects of the highest order, from top agencies, major brands, and Tool’s all-star roster of directors.
Case Study: Troika Design Group
Last updated on Aug. 30, 2004: 2004 Public Relations Campaign Set Prestigious Tone for Troika Design Group
“Showcased Spectacular Achievements and Unique Market Position”
See also: MEDIA COVERAGE
Troika Design Group was a multidisciplinary, award-winning design company in Hollywood consisting of designers, producers, animators, editors and conceptual thinkers who specialized in network branding, promotional and advertising campaigns and show packaging. The DWA public relations campaign ran from February through August of 2004.
Executive Summary
At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network.