Tips – Page 11 – universal positive

Sharing secrets: Protein audience survey 2012

May 6, 2024March 26, 2012 by Roger Darnell

Each year Protein Networks surveys its global publication network of 18-35-year-old cultural innovators and influencers, asking what makes them tick, how they live their lives, and what they expect from their favorite brands. The results appear in the 90-page Protein Audience Survey 2012 report, a must-have resource for brands wanting to understand the behavior of … Read moreSharing secrets: Protein audience survey 2012

Experience ISAM Live 2012

May 6, 2024March 19, 2012 by Roger Darnell

The phenomenal live show experience Amon Tobin has conjured to accompany his Ninja Tune Records release “ISAM” is coming to all the cities listed below over the weeks ahead, so if you’re interested, be sure to order your tickets soon. For the latest information, please visit www.amontobin.com/tour — and for a taste of what’s in store for audiences, enjoy Visualizing ISAM from design-focused production studio Leviathan and V Squared Labs.

2012 Full Frame Documentary Film Fest

May 6, 2024February 20, 2012 by Roger Darnell

Celebrating its fifteenth anniversary in 2012 and running from April 12-15, Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema.

Successful kickstart for MIND ZONE

May 6, 2024February 16, 2012 by Roger Darnell

Last November, I received a request from my friend Christopher Cowen, who is VP of original programming for Herzog & Company, asking me to consider taking-part in a Kickstarter for his latest documentary film project. He wrote: “The film is called MIND ZONE: THERAPISTS BEHIND THE FRONT LINES and it’s the story of the U.S. … Read moreSuccessful kickstart for MIND ZONE

Shilo 2012

May 6, 2024February 13, 2012 by Roger Darnell

Shilo is an Emmy Award-winning creative production company integrating live-action and post production. The studio is internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary. Shilo’s deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for advertising in all its … Read moreShilo 2012

Style Frames Buenos Aires May 2012

May 6, 2024February 10, 2012 by Roger Darnell

Join Stash Media principals and a stellar group of design, advertising and media professionals at STYLE FRAMES, a new series of design conferences dedicated to the art of the pitch. The first event will take place in Buenos Aires, Argentina, on May 10 and 11.

Presented by Stash Media and produced by FITC, STYLE FRAMES will showcase outstanding pitch art and the talent behind it, while demystifying the pitch process,

Stepping on stage

May 6, 2024February 8, 2012 by SteveEvans

I’ve never pictured myself performing in front of a live audience. After all, I’m not an actor, musician, or lecturer (not yet anyway). However, last week in Nashville, my perspective was turned on its head. In this case, the stage was the Frist Center and the performers (if I can call them that) were two authors focused on creative service firms, David C. Baker and Blair Enns. They spoke of the dynamics of successful relationships between firms and their clients or prospects. Most importantly, when initiating new business.

2012 ReCourses New Business Summit

May 6, 2024February 6, 2012 by Roger Darnell

On January 25-27, I had the pleasure of joining nearly 100 other professionals representing dozens of creative services firms in Nashville to attend the 2012 ReCourses New Business Summit (NBS). Hosted by ReCourses principal David C. Baker, and Blair Enns of Win Without Pitching, the event’s subtitle reads, “Using Your Positioning for More Reward, Impact, Control, and Fun.”

When it was all over, I asked many of my fellow attendees to provide two words that best describe their takeaways from the event, and the word cloud embedded above reflects their input. For anyone who has not spoken with me or others about our remarkable experiences at the summit, this provides quick insight into its powerful impact.For a bit more background,

Greg Barker: Thanks for the Documentary

May 6, 2024November 2, 2011 by Roger Darnell

Based on Pulitzer Prize-winning author Samantha Power’s biography “Chasing the Flame,” the feature documentary film SERGIO presents the story of Sergio Vieira de Mello – a key diplomatic ambassador who may have witnessed more human suffering than any man of his generation. Described as a cross between James Bond and Bobby Kennedy, Sergio earned a … Read moreGreg Barker: Thanks for the Documentary

Business and brand strategy alignment

April 25, 2024October 24, 2011 by Roger Darnell

For his recent post entitled “The Death of Branding and the Scam of Storytelling,” ghostwriter and author Jeff Haden reached out to the illustrious David C. Baker. David is the head of ReCourses, which provides consulting services and educational events for marketing firms. In Jeff’s story, David says a lot about branding and storytelling, including this.

“Alignment is simply telling the truth: To your customers, to your employees, and to yourself. When you do that everything else falls into place. Then your brand makes sense and the stories you tell support your brand — because your brand is you.”

Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work. I hope he agrees with me.

To learn more,