universal positive – Page 25 – Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.

Adventures in Expeditionary Learning

April 11, 2024April 13, 2010 by Roger Darnell

Our children are students at Two Rivers Community School (TRCS), a North Carolina public charter school. Established only five years ago, to our eyes, this innovative, ambitious academic experiment has already delivered many amazing results. At TRCS, our kids and some 250 others are enjoying a rare learning curriculum uniquely integrating a pioneering expeditionary learning approach with advanced brain-compatible instructional strategies also known as educational kinesiology or Brain Gym.

Focused on teamwork, community and the pursuit of shared academic and character-improvement goals, TRCS students and faculty-members are contributing to society by learning more everyday about the world, their community and themselves as individuals. Despite the excellence in faculty and curriculum development,

Scion debuts online reality series “Reinvent The Wheels”

April 11, 2024March 31, 2010 by Roger Darnell

It’s my sincere pleasure to announce global creative agency ATTIK’s new online episodic reality series from Scion entitled “Reinvent The Wheels” and the agency’s innovative cross-platform campaign behind it. The series debuted online this week. Scion’s project press release from Rogers & Cowan is available here. I look forward to hearing from you if I … Read moreScion debuts online reality series “Reinvent The Wheels”

Inside Ralph’s “Kick-Ass” promotion for Lionsgate…

April 11, 2024March 29, 2010 by Roger Darnell

The principals of award-winning digital creative agency Ralph (www.ralphandco.com) recently detailed their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate.

N.A.S.A. NSFW 2010

April 5, 2024March 23, 2010 by Roger Darnell

Last February, N.A.S.A. (North America/South America) debuted “The Spirit of Apollo” on Anti- Records. I’ve written before about the ongoing creative collaboration between lifelong music aficionados Squeak E. Clean (aka Sam Spiegel) and DJ Zegon, and their friends, friends of friends and musical heroes. Today, “The Spirit of Apollo” continues involving many superstar artists from both U.S. coasts in bringing people together through music and art. I hope you enjoy the updated playlist, featuring the talents of N.A.S.A.’s many fine-artist friends.

Moving forward: World Water Day 2010

April 5, 2024March 22, 2010 by Roger Darnell

In honor of World Water Day, it’s my pleasure to share this video that takes a hard look at the bottled water industry and proposes some simple and powerful alternative ideas that can greatly impact the Earth, our communities, and our pocketbooks.

Hail brave crusaders! Brian Marr from Wexley School for Girls

April 5, 2024March 17, 2010 by Roger Darnell

Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.

Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others

Designing characters, stories and more with Jose Sebastian Gomez

April 5, 2024March 4, 2010 by Roger Darnell

If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out.

As you’ll see there, much of the company’s extraordinary content leverages the character design talents of Co-Founder, Creative Director and Director Jose Sebastian Gomez.

The power of dreams…

April 5, 2024February 28, 2010 by Roger Darnell

At an early age, I decided I was going to be a writer. Somewhere along the way, I also took a strong interest in filmmaking, and being very ambitious, by the time I was 20 years old, I developed a clear vision of myself as novelist and filmmaker. While I have made great strides on achieving those dreams over the years, I must admit that I have a long way to go in seeing them through; nonetheless, those dreams have driven me into situations that I never would have imagined, and while I’ve not yet fully accomplished those missions, I feel very fortunate to have progressed as far as I have.

Lucky Guy: The Musical… and My Life

April 5, 2024February 25, 2010 by Roger Darnell

In honor of all my friends.

From the original website for the musical comedy Lucky Guy, this quote leapt right out: “It’s not what you got in life, it’s who you got to share it with that counts.” I find that to be a wonderful observation on life, and it literally connects me to the project, which is written by my multi-talented friend Willard Beckham, whom I met with Beth last year in New York through my larger-than-life pal, Lisa Cleff Kurtz.

Laura Longsworth: Thanks for the Documentary

April 5, 2024February 18, 2010 by Roger Darnell

Thanks once again to Sundance Channel, I recently had another life-altering experience from a documentary film they chose to program. This time, the film is entitled “Luckey,” it was produced, written and directed by filmmaker Laura Longsworth, and it documents the challenges faced by sculptor Tom Luckey to carry on with his life, his artistry and his business after experiencing a major spinal injury.