universal positive – Page 29 – Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.

Under Armour Brings Drug-Free Drama Back to Baseball

April 3, 2024March 25, 2009 by Roger Darnell

Here’s a great story from Adrants.com’s Angela Natividad on a new commercial my clients at creative production company Shilo brought to life for Under Armour. “Instinct Fast” stars New York Mets All-Star Jose Reyes stealing two bases in one pitch. The spot also features a theatrical original score from Echolab….read more

Taking doing what you love to a whole new level…

April 3, 2024March 11, 2009 by Roger Darnell

The musical artist Squeak E. Clean, also known as Sam Spiegel, has a famous filmmaker brother, Spike Jonze. Though Jonze has grabbed the lion’s share of the family’s entertainment industry headlines in the past, Squeak E. Clean has come on strong this year by virtue of the Feb. 17 ANTI- Records release of “The Spirit of Apollo.” Mr. Clean is half of the group N.A.S.A. (North America/South America) – a creative collaboration between him and DJ Zegon, as well as their friends, friends of friends and musical heroes – and the project is the culmination of more than five years of hard work. Produced by Squeak E. Clean Productions, Spiegel’s award-winning LA commercial music and sound design venture, the goal of the ambitious “The Spirit of Apollo” project was to bring people together through music and art.

Making it to the big-time….

April 3, 2024March 5, 2009 by Roger Darnell

Monkeyhead is a motion design house based in Long Beach, CA. Our focus is to stay on the cutting edge of style and application while continually broadening our companies reach and services.

Freeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers

April 3, 2024February 25, 2009 by Roger Darnell

The filmmakers from creative production company Shilo, together with We Make It Good creative director Clayton Vomero, have partnered with The FADER to release the next editions of their original mix series, and are very proud to announce the We Make It Good / Fader Mix Series Volume 7 release, featuring Italian DJ duo Crookers. … Read moreFreeload: WMIG / The FADER Present We Make It Good Mix Vol. 7: Crookers

Case Study: PostWorks

April 2, 2024January 30, 2009 by Roger Darnell

Last updated on Jan. 30, 2009: PostWorks Expands Services, Marketshare and Markets as Leading One-Stop U.S. Post Production Resource

“Strategic Public Relations Campaign Focused Sales and Marketing Efforts, Positioned Unmatched Resources and Commitment to Quality Customer Service”
See also: MEDIA COVERAGE

PostWorks is one of the film and television industry’s most advanced and comprehensive digital motion picture and HD post-production companies. In 2007, PostWorks expanded into Los Angeles, launching the first post-production company designed from the ground up to leverage data-centric and future-looking technologies. PostWorks and its global mobile post-production systems provider Orbit Digital were acquired in 2009 by H.I.G. Capital, a leading Miami-based private equity firm, as an addition to its Telecorps Holdings family of companies, which includes Wexler Video and Coffey Sound.

Executive Summary
During DWA’s five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company’s presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its very successful 2007 expansion into Los Angeles.

A new direction…

April 2, 2024January 20, 2009 by Roger Darnell

On this day, Tuesday, January 20, 2009, people around the world are tuned to the scene in Washington, D.C. where in just a few hours, Barack Obama will take the oath of office and become the 44th President of the United States of America. He is bringing a large measure of hope with him to … Read moreA new direction…

“Daddy” King at the 1977 Presidential Inauguration

April 2, 2024January 19, 2009 by Roger Darnell

Rev Martin Luther King, Sr. "Daddy King" – Washington, DC,originally uploaded by Michael6076. During this inspirational 2009 inaugural celebration, I am very mindful of the road that has brought us to the present. Today, Jan. 19, is the day when we honor Martin Luther King, Jr., for all he did for America, and for all … Read more“Daddy” King at the 1977 Presidential Inauguration

The American dream….

April 2, 2024November 4, 2008 by Roger Darnell

In so many ways, today is just like every other day. Some people who have set out to achieve something will be successful, while others may be disappointed in their quests. Depending upon fate, we can probably expect those in either of those groups to find, soon enough, that their journeys continue… that another day will come when they’ll have another chance at victory. At the same time, there’s a good reason why, in 2008, so many people are still familiar with a phrase written more than 2,000 years ago by the Roman poet known as Horace: carpe diem… seize the day.

How to ace your next speaking gig

April 2, 2024May 16, 2008 by Roger Darnell

It seemed to work out pretty well for Sir Isaac Newton, Kareem Abdul-Jabbar and Stephen Hawking, among many others, so I hope you won’t mind me metaphorically standing on the shoulders of giants in presenting this universal positive entry. This week, I am returning to one of my favorite thought-leading sources — Rohit Bhargava — … Read moreHow to ace your next speaking gig