In-depth PR case study materials follow. Last Updated 7 December 2020
Visual Timeline and PR Case Study: Scholar
In-depth PR case study materials follow. Last Updated 7 December 2020
Case Study
In-depth PR case study materials follow. Last Updated 7 December 2020
Visual Timeline and PR Case Study: BLOCK & TACKLE
In-depth PR case study materials follow. Last Updated 12 Sep. 2020
Visual Timeline and PR Case Study: Splash Worldwide
In-depth PR case study materials follow. Last Updated 28 Feb. 2020
Read moreVisual Timeline and PR Case Study: Splash Worldwide
Case Study: Leviathan
Leviathan’s Reputation Soars Worldwide as Specialized Creative Agency Reinventing Design, Digital Media, and Interaction
Close Cooperation Between Management, Reps and DWA Maximized Stellar Opportunities, Positioned Company as Legitimate Rockstar
See also: Visual Timeline & PR Case Study
A key component of cross-discipline design and innovation consultancy Envoy Group, 
Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes, The Verge, Vox and Wired, among many others.
Integrated Marketing in Action: ISAM
This case study appears in Roger Darnell’s new book on communications consulting, coming in 2021.
Back in 2011, my clients at specialized creative agency Leviathan joined together with some very talented colleagues to help the pioneering electronic musician and producer Amon Tobin and his record label, Ninja Tune, promote what would become one of the decade’s biggest musical tour stories. Immediately after its premiere in Montreal, Adrian Covert of Gizmodo called it “the concert of the future, today.” In retrospect, to me, there were a few key aspects that made ISAM Live so phenomenal. First, Mr. Tobin had a 15-year history of pushing the creative boundaries in sound recording, sound design and music production as part of Ninja Tune, a London-based indie record label known for visionary innovation. With that ground situation, the expectations of anyone on the outside looking in were already very high.
Visual timeline and PR case study: Luci Creative
In-depth PR case study materials follow. Last Updated 23 July 2018
Visual timeline and PR case study: The Uprising Creative
In-depth PR case study materials follow. Last Updated 3 May 2016
Read moreVisual timeline and PR case study: The Uprising Creative
Visual timeline and PR case study: Cap Gun Collective
In-depth PR case study materials follow. Last Updated March 25, 2016
Read moreVisual timeline and PR case study: Cap Gun Collective
Best-case scenario: Kathryn Hempel, Cutters Studios
Generally speaking, on the best days, my job breaks down to a careful balance of art and craft. I’m hoping that this art/craft angle will be an interesting way to talk about some others I admire, and what we’re achieving together. Due to the uncommon success of our joint efforts, I’m choosing Kathryn Hempel and all her colleagues at Cutters Studios as the perfect subjects to explore a new variation on the classic case study, which I’m calling a “Best-Case Scenario.”
With love to director Brad Tucker for putting us all in contact, a lot went into making Cutters Studios a solid fit for me when we joined forces last year. The very first “Cutters” commercial editorial facility had opened in Chicago 34 years earlier, but by January 2014, the parent Cutters Studios group was also operating studios in Detroit, Los Angeles, New York City and Tokyo… spanning all aspects of commercial production, post-production and creative development. Relatively soon after partnering up, I learned about the Always #likeagirl campaign that Kathryn was editing for Leo Burnett and Chelsea Pictures director Lauren Greenfield, and I had a chance to counsel everyone on all the ways we might use PR to promote the work and everyone behind it.
By then, I already had a very good sense of what sets Cutters apart:
Read moreBest-case scenario: Kathryn Hempel, Cutters Studios
Case Study: Changing Stares
Last Updated May 13, 2015: Scott Darnell Wins Top Mobility Industry Engineering Award, Brings Custom Mobility Solutions to Market
Creative and Communications Campaign Designed and Executed by The Darnell Works Agency Supports Growth For Ambitious Entrepreneur
See also: WEBSITE
Adaptive mobility expert Scott Darnell is a consultant and developer of innovative solutions for wheelchair users.
Executive Summary
In 2003, DWA began its role as the creative and communications agency of record for Changing Stares, Inc., a privately held start-up focused on creating important new mobility options for wheelchair users. With Scott Darnell (brother to DWA principal Roger Darnell) unveiling his first product at the 2006 SEMA Show in Las Vegas, DWA took responsibility for all facets of brand communications for the company’s successful launch. In 2009, Scott was invited to attend the annual conference for the National Mobility Equipment Dealers Association, where Adaptive Driving Alliance leaders presented him with their New Technology Award for innovation in engineering and technology for the physically challenged. As the venture has progressed, it has tapped DWA’s expertise to cost-effectively advance essential facets of its business, including sales and customer service. Thanks to Scott’s perseverance and DWA’s ongoing support, CSI has earned vital media exposure and consistently expanded dialogues with industry experts and customers through adept communications that include dynamic use of social media.
