Live entertainment advertising agency Serino Coyne (previously Art Meets Commerce) recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of show’s integrated campaign.
Content Production
Scion debuts online reality series “Reinvent The Wheels”
It’s my sincere pleasure to announce global creative agency ATTIK’s new online episodic reality series from Scion entitled “Reinvent The Wheels” and the agency’s innovative cross-platform campaign behind it. The series debuted online this week. Scion’s project press release from Rogers & Cowan is available here. I look forward to hearing from you if I … Read moreScion debuts online reality series “Reinvent The Wheels”
Inside Ralph’s “Kick-Ass” promotion for Lionsgate…
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) recently detailed their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate.
Designing characters, stories and more with Jose Sebastian Gomez
If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out.
As you’ll see there, much of the company’s extraordinary content leverages the character design talents of Co-Founder, Creative Director and Director Jose Sebastian Gomez.
Read moreDesigning characters, stories and more with Jose Sebastian Gomez
The power of dreams…
At an early age, I decided I was going to be a writer. Somewhere along the way, I also took a strong interest in filmmaking, and being very ambitious, by the time I was 20 years old, I developed a clear vision of myself as novelist and filmmaker. While I have made great strides on achieving those dreams over the years, I must admit that I have a long way to go in seeing them through; nonetheless, those dreams have driven me into situations that I never would have imagined, and while I’ve not yet fully accomplished those missions, I feel very fortunate to have progressed as far as I have.
Creative Entrepreneurs: David Bouck
While attending the Boards Summit last October, I had the pleasure of meeting David Bouck (IMDB, LinkedIn), a veteran producer working in commercials, television and feature films. David is the founder and executive producer of Means of Production in Vancouver, a production services company specializing in television commercial production and still photography servicing all of Canada. After recently sending me his latest company reel (featured above), I peppered him with questions which he has kindly answered below.
Case Study: a52
Last updated on Jan. 15, 2010: a52 Earns Continuous Coverage in Target Market and Industry Trade Media, Extends Key Vendor and Client Relationships
“Strategic Public Relations Campaign Keeps a52 Atop Industry Radar”
See also: a52 MEDIA COVERAGE . ELASTIC MEDIA COVERAGE . ROCK PAPER SCISSORS MEDIA COVERAGE
a52, an award-winning LA-based visual effects boutique serving the international commercial, music video and premium-television industries.
Executive Summary
During DWA’s 10-year tenure as the PR agency of record for a52 (2000-2010), projects touched by the immense talents at the LA-based visual effects boutique earned top honors from Adweek, Advertising Age, ‘Boards, Creative Review, Creativity, SHOOT and Shots, top Automotive Advertising, BDA, British Design and Art Direction, Clio, Emmy (Best Main Title and Best Commercial), International Andy, London International Advertising and PROMAX Awards, among many others… and screened at the Museum of Modern Art in the prestigious annual AICP Show each and every year.
Expanding Artistry from LA Design Studio Elastic
I expect that most of my Facebook and creative industry friends who have seen all the amazing project work I’ve been sharing from LA-based full-service design studio Elastic will agree that the company’s phenomenal artists have hit every project they’ve touched out of the park. From the recent Honda Accord Crosstour “Instruments” and “Boxes” spots for ad agency RPA, to the Verizon “iDon’t,” “Surfer” and “Homing Device” Droid spots for mcgarrybowen, the adidas “It’s On Me For We” spots for 180/LA, the Lexus HS Pods spots for Team One, and more cool work for FUEL TV, Nike and others, sharing the company’s artistry over the past year has been an amazing adventure for yours truly. At this point, I’d like to take this opportunity to sincerely thank anyone who has shared the company’s work; your interest in Elastic is appreciated immensely!
Lessons on professionalism, persistence and “Endurance” from artist Theresa Ortolani
Two years ago, I attended a publishing workshop hosted by Kiki Bauer, senior designer for powerHouse Books, at the powerHouse Arena in Brooklyn. Six of us attended, each eager to discuss our very specific idea for a brilliantly conceived, beautiful and riveting coffee-table book like those famously published by powerHouse. Theresa, Lori, Brad, Debra, John-Michael and I all presented our pet projects to Kiki on that day, and I’ll bet the rest of our classmates are as proud as I am to see that Theresa has persevered in seeing hers through, and getting it into print: “Endurance” published by powerHouse Books, is now available for purchase. In fact, the official launch party is happening at powerHouse Arena on Thurs., Dec. 3. More information on Theresa Ortolani, “Endurance” and this very cool upcoming event follow below.
Read moreLessons on professionalism, persistence and “Endurance” from artist Theresa Ortolani
Heroes of heroes: Damion Clayton
My formal studies into the amazing artform of the music video began in 1981, when MTV first appeared. I was 15. Soon, I’d watched so many that I was dreaming them… and since then, hearing great music has always triggered MTV-inspired cinematic visions. Today, my studies continue, and I consider myself very lucky to have crossed paths with many masters in this field, each of whom is a hero to a director who has made something I’ve seen on television and loved, for one reason or another. Damion Clayton, editor at Rock Paper Scissors, is one of those heroes.