Event Marketing – Page 3 – universal positive

Transcending dimensions with The D4D

May 9, 2024April 10, 2013 by Roger Darnell

Hoping you will enjoy this behind-the-scenes look at how The Department of the 4th Dimension designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich’s Sensorium, the world’s first pop-up fragrance museum.

“In the Lucid Dreams interactive installation, visitors can affect floating holographic dream images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The multidisciplinary team at The D4D designed the complete Lucid Dreams experience including each room’s architecture, short films, floor-to-ceiling motion graphics, glowing sniff-registering flowers and the software that drives the interaction. Every step of the creative process was taken hand-in-hand with the perfumers at Firmenich to ensure a truly integrated and multisensory experience the brings their fragrances to life.”

Read moreTranscending dimensions with The D4D

12.12.12: The Concert For Sandy Relief

May 8, 2024December 10, 2012 by Roger Darnell

Around here, we are already super-excited about Dec. 12, 2012, for many reasons. First, it is our son Riley’s ninth birthday — but also, it’s the date that The Concert For Sandy Relief will be broadcast to over one billion people worldwide. The concert event will air on 34 US networks and television feeds worldwide, in addition to streaming online and on the radio.

Sharing secrets: Architizer

May 8, 2024December 5, 2012 by Roger Darnell

The principals of Architizer.com believe the internet can transform the way architects do business.

Since launching in 2009 with the mission of connecting architects to a vibrant network of peers, fans, and potential clients, the open community has become the largest and fastest-growing database of architecture online.

Adventures in Publishing: Charlotte Cheetham

May 8, 2024November 26, 2012 by Roger Darnell

Charlotte Cheetham is a French curator in graphic design: her publications and exhibitions projects, about graphic design and art relevant issues, are thought-like spaces for experimental proposals. The blog she has run since 2006 proposes one possible reflection of a landscape and promotes a contemporary adventurous and transversal practice of graphic design that comes closely … Read moreAdventures in Publishing: Charlotte Cheetham

2012 ReCourses New Business Summit

May 6, 2024February 6, 2012 by Roger Darnell

On January 25-27, I had the pleasure of joining nearly 100 other professionals representing dozens of creative services firms in Nashville to attend the 2012 ReCourses New Business Summit (NBS). Hosted by ReCourses principal David C. Baker, and Blair Enns of Win Without Pitching, the event’s subtitle reads, “Using Your Positioning for More Reward, Impact, Control, and Fun.”

When it was all over, I asked many of my fellow attendees to provide two words that best describe their takeaways from the event, and the word cloud embedded above reflects their input. For anyone who has not spoken with me or others about our remarkable experiences at the summit, this provides quick insight into its powerful impact.For a bit more background,

Sharing secrets: Ford’s Scott Monty

April 11, 2024November 1, 2010 by Roger Darnell

Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more … Read moreSharing secrets: Ford’s Scott Monty

Spinifex Group and GPJ for Nissan

April 11, 2024September 28, 2010 by Roger Darnell

Working in close collaboration with creatives from experience marketing agency GPJ, Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from … Read moreSpinifex Group and GPJ for Nissan

Nathan Love reveals more character

April 11, 2024September 3, 2010 by Roger Darnell

This summer’s successful collaboration between world-class animation studio Nathan Love and advertising agency 22squared recently brought two new animated broadcast spots to life for Baskin-Robbins’ nationwide ad campaign. For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice … Read moreNathan Love reveals more character

Case Study: Scion + ATTIK – “United By Individuality”

April 11, 2024August 6, 2010 by Roger Darnell

In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above.

Shilo goes theatrical in new film for “FELA!”

April 11, 2024April 20, 2010 by Roger Darnell

Live entertainment advertising agency Serino Coyne (previously Art Meets Commerce) recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of show’s integrated campaign.