Southern California welcomes A Nice Set

Inhouse Creative in Venice, California, is the creative agency for S.L.A.T.E., the progressive streetwear section of the famous MAGIC fashion tradeshow held twice yearly (next one is Feb. 16-18) in Las Vegas. On behalf of my clients at creative studio We Are Plus, it’s my sincere pleasure to thank the Inhouse team for organizing the Pop-Up Shop @ AK1511 and hosting A Nice Set for its U.S. debut. Since 2008, this acclaimed DJ slipmat art exhibition has attracted taste-making crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, and Shanghai. The exhibition will now run through Jan. 17 at AK11 in Venice, featuring unique retail pop-up stores for Orisue, Aerial7 and 9Five open every day (Mon-Sat 11AM-7PM, Sun 11AM-4PM).

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Tommy Ewasko, Imagemaker Extraordinaire…

This Friday and Saturday nights, and by private appointments thereafter, The Wine Cave in Montrose, California, will proudly host Artist’s Receptions and Charitable Fine Art Sales honoring master Getty Images imagemaker Tommy Ewasko and his work, and benefiting Amazing Grace Children’s Foundation. On display and available to collectors on a first-come, first-served basis are numerous … Read moreTommy Ewasko, Imagemaker Extraordinaire…

Lessons on professionalism, persistence and “Endurance” from artist Theresa Ortolani


Two years ago, I attended a publishing workshop hosted by Kiki Bauer, senior designer for powerHouse Books, at the powerHouse Arena in Brooklyn. Six of us attended, each eager to discuss our very specific idea for a brilliantly conceived, beautiful and riveting coffee-table book like those famously published by powerHouse. Theresa, Lori, Brad, Debra, John-Michael and I all presented our pet projects to Kiki on that day, and I’ll bet the rest of our classmates are as proud as I am to see that Theresa has persevered in seeing hers through, and getting it into print: “Endurance” published by powerHouse Books, is now available for purchase. In fact, the official launch party is happening at powerHouse Arena on Thurs., Dec. 3. More information on Theresa Ortolani, “Endurance” and this very cool upcoming event follow below.

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Case Study: Stardust Studios

Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”
See also: MEDIA COVERAGE

Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.

Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists.

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Behind the lens with ATTIK’s Simon Needham

As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.

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Honorable Murray Silver, on Rev. Martin Luther “Daddy” King, Senior

My dear friend, the Honorable Murray Silver, Esquire, was recorded during a June 2008 presentation for students and faculty of Hilton Head Preparatory School, honoring Rev. Martin Luther “Daddy” King, Senior. A world-famous trial lawyer, former Atlanta Municipal Court Judge and long-serving advisor to the Martin Luther King, Jr., Center for Non-Violent Social Change, Mr. Silver had a close personal friendship with Daddy King that lasted for many years, and intertwines their fates to this very day.

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Everybody’s talking ATTIK…

They had hidden cameras, water and Mars bars. It was inspiring, scary, enlightening and stupid (at times). See how it turned out.

Case Study: Endless Noise

Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”

Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.

Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”

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Case Study: Crest Digital


Lasted Updated on March 1, 1999: Film, Television, Music Industry, Airline In-Flight Entertainment… Crest National Does It All

“Public Relations Campaign Secures Successful Optical Media Launch and Dramatically Extends Film & Television Post Developments”

Crest Digital: A Hollywood-based provider of motion picture film lab and extensive post-production services since 1961 (including large-format telecine, subtitling, mass audio and video duplication and fulfillment), which had recently launched a full-service optical media operation.

Executive Summary
Back in 1998, Roger Darnell helped Hollywood-based Crest Digital partner with the Women in Film International Summit, the Santa Barbara International Film Festival, AFI Worldfest, IFP/West, the Slamdance Film Festival and many others while reaching millions through a balanced cross-media marketing campaign. Campaign media highlights included strategic coverage in American Cinematographer, Billboard, Daily Variety, Film&Video, Game Developer, Millimeter, New Media, The Hollywood Reporter, and other top media outlets.

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