World Ocean Day has been celebrating the ocean on 8 June every year since 2002. We currently face one of the greatest threats ever to our blue planet and all its inhabitants: the climate crisis. It is all too clear that a healthy climate depends upon a healthy ocean. Ensuring this demands stronger local, national, and international action from both government and corporate leaders.
Important Events
Earth Day 2024: Planet vs. Plastics
You and your loved ones are cordially invited to join more than a billion of your fellow humans to participate in Earth Day … the only global event celebrated simultaneously by people of all backgrounds, faiths, and nationalities.
World Water Day: Be the change
On World Water Day, we all are being challenged to change the ways we use, consume, and manage water. The international event dates back to 1992 when the United Nations Conference on Environment and Development made a recommendation.
International Women’s Day 2024
International Women’s Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. For 2024, organizers are seizing the occasion to activate us all around the critical idea of inspiring inclusion.
Celebrate women’s achievement. Raise awareness about discrimination. Take action to drive gender parity. IWD belongs to everyone, everywhere. Inclusion means all IWD action is valid.
Today, I invite you to visit this site – https://www.internationalwomensday.com – where you can better understand how, together, we can forge women’s equality.
Let’s Stand Up To Cancer
During its eighth televised fundraising special on Saturday, August 19th, 501(c)(3) charitable organization Stand Up To Cancer is celebrating 15 years of funding groundbreaking cancer research. Mark your calendar and join in as entertainers from the worlds of film, television, music, and beyond share the screen to salute the life-changing work of SU2C’s scientists and researchers, and raise awareness about the continued need for cancer research to save lives now. The telecast will also feature moving patient stories, as well as inspiring looks into the developments being made by SU2C’s scientists.
Bold Leaders Invited to Champion Gender Equality via UN Women’s HeForShe Global Initiative
On International Women’s Day, UN Women’s HeForShe movement issued a global call to leaders to join the newly formed HeForShe Alliance and help accelerate progress toward gender equality.
Launched by UN Women Global Goodwill Ambassador Emma Watson, HeForShe is a solidarity movement and an international platform that engages men and boys as allies to support the work of the women’s movement and ultimately create an equal world for all.
Read moreBold Leaders Invited to Champion Gender Equality via UN Women’s HeForShe Global Initiative
Experience the 2021 World Wildlife Day Film Showcase on 3 March
DWA principal Roger Darnell had the great honor of serving as a judge for the 2021 World Wildlife Day Film Showcase: Forests. “It is a wonderful feeling,” he said, “knowing that so many gifted storytellers and supporting organizations are dedicated to informing and educating the world on the importance of forests and conservation.”
Read moreExperience the 2021 World Wildlife Day Film Showcase on 3 March
Marketing Imperatives: Center Everything Around Your PR Strategy
I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.
“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”
The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC.
Read moreMarketing Imperatives: Center Everything Around Your PR Strategy
Media Spotlight: Creators
Creators was VICE’s arts and culture platform, covering every aspect of the creative process. Its mission was to make art more accessible to a wider audience with diverse voices reporting on emergent arts and artists.
From sculpture and light projections to street art and dance, the platform’s curators and contributors immersed themselves in cultural hotbeds and travel to the far corners of the globe to explore the spectacle and color of making art today.