Innovation – Page 18 – universal positive

Editors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy

April 3, 2024September 17, 2009 by Roger Darnell

Last September, “Stand Up to Cancer” (https://standuptocancer.org) was broadcast live and commercial-free simultaneously on ABC, CBS and NBC, and was seen in over 170 countries. During the broadcast, which was produced by Laura Ziskin Productions and Seligman Entertainment, and hosted by Halle Berry, Jessica Alba, Sheryl Crow, Charles Barkley and Melissa Etheridge, the event raised more than $100 million in an unprecedented effort to end cancer’s reign as a leading cause of death. Meanwhile, last Sat., Sept. 12, 2009,

Irena Salina: Thanks for the Documentary

April 3, 2024September 4, 2009 by Roger Darnell

Filmmaker Irena Salina has created an amazingly powerful documentary film entitled “FLOW: For the Love of Water,” which debuted at the 2008 Sundance Film Festival and has since won the International Jury Prize at the Mumbai International Film Festival, as well as Best Documentary honors at both the Vail International Film Festival and the United Nations Association Film Festival. Within the past several weeks, I saw the film on the Sundance Channel, and I want to encourage as many people as possible to see it. If interested, you can order the film on DVD by visiting this link.

Case Study: Stardust Studios

April 3, 2024August 31, 2009 by Roger Darnell

Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”
See also: MEDIA COVERAGE

Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.

Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists.

Behind the lens with ATTIK’s Simon Needham

April 3, 2024August 24, 2009 by Roger Darnell

As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.

Earth Island Institute asks tomorrow’s leaders, “What would Dave do?”

April 3, 2024August 12, 2009 by Roger Darnell

Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy.

Cause Marketing Case Study: MTV Networks International’s “Burma Viral”

March 22, 2024August 6, 2009 by Roger Darnell

Cyclone Nargis hit Burma on May 3, 2008, dramatically increasing the suffering of more than 55 million people already living under the unjust rule of a notorious military government. News of the peaceful 2007 protests of hundreds of thousands of Burmese citizens reached the world over the internet, inciting executives from MTV and Ogilvy and Mather into action. Together, these groups enrolled many key players in creating, distributing and promoting a poignant, dramatic short film, targeted to MTV viewers and influential passionistas worldwide, all to urge the global community to support the people of Burma and donate to relief efforts.

Stardust Studios… going places!

April 3, 2024July 23, 2009 by Roger Darnell

Bicoastal U.S. creative production company Stardust Studios recently announced its new representation agreement with London-based production company Rokkit, which immediately extends Stardust’s active marketing presence within the creative, commercial and music video production communities across the UK, Europe and Asia.

Filmmakers from Shilo make a run for the ages

April 3, 2024June 4, 2009 by Roger Darnell

“After listening to the record, I just fell in love with the poetry of the song and lyrics,” began Andre Stringer….

At age 23, self-styled creative agency ATTIK keeps making “Noise”

April 3, 2024March 26, 2009 by Roger Darnell

Ask the world’s leading entrepreneurs, top-level marketers, and graphic designers what companies have inspired them the most over the past 20 years, and you will very likely hear the name ATTIK. In 2002, when Advertising Age reported that Toyota had “stunned” the automotive industry by naming a “little-known graphic design shop-cum-advertising agency” to handle its new youth brand, in validating their choice, ATTIK’s newest clients quickly pointed to the firm’s design aesthetic and its strategic thinking.

Taking doing what you love to a whole new level…

April 3, 2024March 11, 2009 by Roger Darnell

The musical artist Squeak E. Clean, also known as Sam Spiegel, has a famous filmmaker brother, Spike Jonze. Though Jonze has grabbed the lion’s share of the family’s entertainment industry headlines in the past, Squeak E. Clean has come on strong this year by virtue of the Feb. 17 ANTI- Records release of “The Spirit of Apollo.” Mr. Clean is half of the group N.A.S.A. (North America/South America) – a creative collaboration between him and DJ Zegon, as well as their friends, friends of friends and musical heroes – and the project is the culmination of more than five years of hard work. Produced by Squeak E. Clean Productions, Spiegel’s award-winning LA commercial music and sound design venture, the goal of the ambitious “The Spirit of Apollo” project was to bring people together through music and art.