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Inspiration from Gaian.me

With its digital album releases including designs, music and articles, The Gaian Project celebrates nature by inspiring people to preserve our planet. Over the past six years a group of more than 10,000 designers joined in – including members from Behance, deviantArt and other major design websites. Steffen Knoesgaard, Fredrik Ekholm and Simon Holmedal created … Read moreInspiration from Gaian.me

Scion’s moving story…

The evolving brand campaign from Scion and its creative agency of record ATTIK debuted in late September, and the newest facet entitled Motivate launched last week. Motivate presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules … Read moreScion’s moving story…

Great to know: Libby DeLana

Libby DeLana is a founding partner and creative at the next-generation branding firm Mechanica. I had the very good fortune of meeting her when my clients at Shilo first collaborated with Libby, her partners and their clients at Saucony on the inspirational project featured above. Through our exchanges formulating a PR strategy to promote the Saucony “Find Your Strong” campaign, I was exposed to the deep strategic thinking Mechanica invests into its work, as well as many facets of Libby’s personal talents. At the time, her photographs from Shilo’s location shoot blew me away, and since that first introduction, everything I’ve seen and experienced has made me even more of a fan.

For a bit more background, check out this 2009 profile of Mechanica from northshore magazine.

Q: What one trait or habit got you to where you are today? A: “A sunny disposition, a fierce belief that just about anything is possible and a touch of discipline.”

Read moreGreat to know: Libby DeLana

Be Outstanding

I am all-for smart people doing wise, practical things together, and when I learn about especially cool developments, it really makes me want to shout. For example, Business Insider editor Ariel Schwartz once wrote a great story entitled “SkillCloud: A Platform For Companies To Appreciate Workers Beyond Resumes.” The imaginative and important website Ariel described … Read moreBe Outstanding

Shilo is stepping up…

Fans of U.S. creative production company Shilo, fasten your seatbelts! This year the company has welcomed director Luc “Reso” Janin to its roster for commercial and music video representation in America, and Brad Tucker came onboard in June as a creative director and director. Behind the scenes in New York City, Shilo added Robert Berman … Read moreShilo is stepping up…

“Produce!” a great team effort for Thornberg & Forester

One of the highlights of working with the bright and innovative talents at Thornberg & Forester (T&F) over the past year was helping to write the script for the promo I’m embedding above. This project is a teaser for a colorful and informative interstitial series that T&F created for Cooking Channel which the network started … Read more“Produce!” a great team effort for Thornberg & Forester

More branding and communications essentials

The Blake Project is a Los Angeles-based brand consultancy that helps companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences. Publishers of the book Brand Aid, the group also regularly stages Brand Positioning Workshops, and its principals share their considerable knowledge through their Branding Strategy Insider blog and newsletter. … Read moreMore branding and communications essentials

Scion and ATTIK rev up…

So far, 2012 has proven to be a very exciting year for Scion, the automotive brand from Toyota Motor Sales USA developed specifically for the new generation of youthful buyers. Focused on providing distinctive products, opportunities to personalize, and an innovative, consumer-driven process at the retail level, Scion supports originality through its programs in the … Read moreScion and ATTIK rev up…

Killer reels: Uniform

Uniform is a strategic, brand communications agency based in Liverpool. “We help our clients create brand stories that deliver measurable results. We believe every brand has a story to tell. We find the random and the relevant, and bring it all together as effective, compelling communication.” For further information, visit www.uniform.net.

Bravery from Brand New School and Antidote rewarded…

When Antidote (www.antidote.co.uk) was approached by Diesel founder Renzo Rosso to create a call-to-arms to inspire and mobilize the world’s youth to join the fight to help end extreme poverty in Africa and around the world, Antidote’s creatives wrote a manifesto for The Only The Brave Foundation and approached Brand New School to create a short, powerful animated film. In his treatment, BNS founder and executive creative director Jonathan Notaro proposed the unique storytelling approach that helps the foundation deliver its message in style in the finished production. The presentation is also taken to new heights by the score from Human Worldwide.

Read moreBravery from Brand New School and Antidote rewarded…

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