Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the … Read moreExperience Spinifex in China
The immersive “Walt’s Warning” AMC “Breaking Bad” promotional project produced by digital creative agency Ralph for Sony Pictures Television, was an Official Nominee in the 14th Annual Webby Awards (“Best Use of Video or Moving Image” category).
Read moreWebby recognition for Ralph’s BIMA-Winner “Walt’s Warning”
If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out.
As you’ll see there, much of the company’s extraordinary content leverages the character design talents of Co-Founder, Creative Director and Director Jose Sebastian Gomez.
Read moreDesigning characters, stories and more with Jose Sebastian Gomez
As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns.
Cyclone Nargis hit Burma on May 3, 2008, dramatically increasing the suffering of more than 55 million people already living under the unjust rule of a notorious military government. News of the peaceful 2007 protests of hundreds of thousands of Burmese citizens reached the world over the internet, inciting executives from MTV and Ogilvy and Mather into action. Together, these groups enrolled many key players in creating, distributing and promoting a poignant, dramatic short film, targeted to MTV viewers and influential passionistas worldwide, all to urge the global community to support the people of Burma and donate to relief efforts.
Read moreCause Marketing Case Study: MTV Networks International’s “Burma Viral”
Here’s a great story from Adrants.com’s Angela Natividad on a new commercial my clients at creative production company Shilo brought to life for Under Armour. “Instinct Fast” stars New York Mets All-Star Jose Reyes stealing two bases in one pitch. The spot also features a theatrical original score from Echolab….read more
” Mr. Clean is half of the group N.A.S.A. (North America/South America) – a creative collaboration between him and DJ Zegon, as well as their friends, friends of friends and musical heroes – and the project is the culmination of more than five years of hard work. Produced by Squeak E. Clean Productions, Spiegel’s award-winning LA commercial music and sound design venture, the goal of the ambitious “The Spirit of Apollo” project was to bring people together through music and art.
Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…
Read moreFriends, passionistas and influencers… shall we roar?
BusinessWeek’s Aug. 2006 issue features some great advice and ideas on the subject of winning. The introduction is written by Joe Torre, who as the Manager of the New York Yankees, has led his club to the Major League Basebell playoffs for ten consecutive years. Personally, my first memories of Joe go back to when he was a player for the St. Louis Cardinals, the team I grew up following. My father was formerly an airplane pilot and the manager of a private, St. Louis-based charter service, and according to his own report, back in 1969 or so, he had tossed Mr. Torre out of his office for littering it with his cigar ashes. By virtue of this tale, which may very well be a tall one,